Case Analysis - Recorded Future
As the case said, Recorded Future is a big data start up that offers a predictive model software using business intelligence tools and it’s primary focus on government intelligence agencies and some private corporations.
One of the biggest problems they are facing right now is identify if growth will come from premise based (Foresite Platform) analysis of information in side organization or a web based solution (SaaS). The answer of this question will make them wondering about their actual customer segment (Government intelligence agencies).
According to research by MGI and McKinsey’s Business Technology Office1 about the future of big data in five domains: healthcare, public sector, retail, manufacturing and personal-location data globally, they highlight some projections that make us conclude that this domains will have an enormous potential as future heavy users of this solution because of the great insights they can get from their customers in order to maximize their revenues through offer creatively and efficiency solutions that will revolutionize the customer experience.
The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media and the Internet of Things (IoT) will fuel exponential growth in data for the foreseeable future. The use of big data will become a key basis of competition and growth for individual firms.
On the other hand, according to Goldman Sachs study2 projects that spending on cloud computing infrastructure and platforms will grow at 30% from 2013 to 2018 compared with the 5% growth for the overall enterprise IT. In the same line, Cisco is predicting that by 2018, 59% of the total cloud workloads will be Software as a Service (Saas) workload, up from 41% in 2013.
Based on this data, I recommend to Recorded Future to strongly pursue private business corporations and focus their commercial efforts on the Saas solutions. It’s important to...
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