Case Analysis of Dell Computers

Topics: Personal computer, Computer, Dell Pages: 37 (12017 words) Published: November 14, 2007
On April 22, 2003
Page 2
2
INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C

URRENT
S
ITUATION
..................................................................................................................................6 Performance...........................................................................................................................................6 Missions, Objectives, and Strategies.................................................................................................7 S

IGNIFICANT
I
SSUES AND
P
ROBLEMS
.......................................................................................................9 ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10 S

TRATEGIC
M
ANAGERS
............................................................................................................................10 Board of Directors ..............................................................................................................................11 Biographies..........................................................................................................................................11 S

TRENGTHS
, W
EAKNESSES
, O
PPORTUNITIES
,
AND
T
HREATS
.............................................................14 Internal Environment..........................................................................................................................14 External Environment.........................................................................................................................23 E

VALUATION OF
S
TRATEGIC
F
ACTORS
..................................................................................................27 Key Factors in Industry Analysis .....................................................................................................27 Key SWOT Factors .............................................................................................................................27 Competitive Position of Organization .............................................................................................28 I

DENTIFICATION OF
S
TRATEGIC
A
LTERNATIVES
..................................................................................29 RECOMMENDATIONS...........................................................................................................................29 I

MPLEMENTATION
.....................................................................................................................................30 E
VALUATION AND
C
ONTROL
P
ROCEDURES
..........................................................................................31 UPDATED POSITION OF COMPANY...............................................................................................32 WORKS CITED ..........................................................................................................................................34 Page 3

3
Industry Analysis
The PC industry is one of the strangest in the world. There is probably no other type of product that is so technologically sophisticated, sells for so much money, and yet is sold by so many companies for so little profit. Dell, Gateway, IBM, Compaq and HP (one entity), and Apple are the main rivals in this industry, and the competition is fierce. Dell and Gateway have been the most innovative by including the "just-in-time" manufacturing to meet consumers specific needs, and all of these computers are hard to decipher because of there high compatibility with each other (not Apple). The only thing that really sets them apart is their prices and...

Cited: http://www.2020insight.com/otherreports/dellondell.htm. April 10, 2003.
http://www.mgmt.purdue.edu/centers/seas/Research/Globalization/tsld004.htm
May 7, 1999.
http://www.dell.com/ca/en/gen/corporate/vision_miss.htm. April 10, 2003
Dell Computer Corporation
http://www.dell.com/html/us/corporate/brochure/global.htm. April 10, 2003
Dell Computer Corporation
http://www.gonow.com/sicdesc.html?sic_num=3577. April 20, 2003.
http://www.ibisworld.com.au/industry/KeyFactors.asp?industry_id=265. January
23, 2003.
Industry." Computer. Feb. 2002.
James Press, Detroit, 2000
Page 35
http://money.cnn.com/2003/02/27/news/companies/dell_china.reut. February27,
2003.
Roderick, Daffyd. "For Whom the Tell Tolls." Time Asia. Vol. 159 No. 11. March 25,
2002.
Standard & Poors. "Taking the Internet to New Speeds", Standard & Poors Survey,
February 25, 1999
http://www.iwon.com/home/careers/company_profile/0,15623,985,00.html. April
10, 2003.
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