Case Analysis: Meteor And The Irish Telecommunication Industry
Meteor and the Irish telecommunications industry case analysis
Omar Al-Kaisy
When the telecommunications industry first started in Ireland in 1986 there was only one provider. Now we can see just how much the market has flourished with four providers and six mobile network virtual operators. The Meteor case study shows us how much the telecommunications industry developed in Ireland and how much of an impact Meteor had on it. Taking the studies of Porter, Hambrick and Fredrickson I will analyse the attractiveness of the mobile telecommunications industry, Meteors strategy when they entered the market and how it developed as they grew and how I expect the telecommunication industry to develop over the next five years.
A good way of assessing the attractiveness of an industry is by using Porter’s five force framework analysis to the industry (Porter M., 1997). Rivalry was one of the five forces and was crucial for analysing the industry (Porter M., 1991). In the Irish telecommunications industry in 1998 there were only two firms, a …show more content…
Staging involves bringing the last three elements together. It takes into consideration the speed and sequence of big moves to ensure success in the market (Eisenhardt K. M. and Brown S. L., 1998). Every sequence will be different for each company but it is so important in order to not lose out on potential revenue and fall behind competitors. When Meteor first won the licence they were straight away brought to court by Orange and the proceedings went on till June 2000. This lost them around €127 million of potential earnings (Independent, 2000). They had to adjust their strategy as now both their rival companies had increased their customer base. To bring together the last 3 elements (young audience, selling in Xtra vision and cheap pricing) Meteor decided to provide cheap music and access to Bebo; two things young, price conscious people who shopped in Xtra Vision would
Omar Al-Kaisy
When the telecommunications industry first started in Ireland in 1986 there was only one provider. Now we can see just how much the market has flourished with four providers and six mobile network virtual operators. The Meteor case study shows us how much the telecommunications industry developed in Ireland and how much of an impact Meteor had on it. Taking the studies of Porter, Hambrick and Fredrickson I will analyse the attractiveness of the mobile telecommunications industry, Meteors strategy when they entered the market and how it developed as they grew and how I expect the telecommunication industry to develop over the next five years.
A good way of assessing the attractiveness of an industry is by using Porter’s five force framework analysis to the industry (Porter M., 1997). Rivalry was one of the five forces and was crucial for analysing the industry (Porter M., 1991). In the Irish telecommunications industry in 1998 there were only two firms, a …show more content…
Staging involves bringing the last three elements together. It takes into consideration the speed and sequence of big moves to ensure success in the market (Eisenhardt K. M. and Brown S. L., 1998). Every sequence will be different for each company but it is so important in order to not lose out on potential revenue and fall behind competitors. When Meteor first won the licence they were straight away brought to court by Orange and the proceedings went on till June 2000. This lost them around €127 million of potential earnings (Independent, 2000). They had to adjust their strategy as now both their rival companies had increased their customer base. To bring together the last 3 elements (young audience, selling in Xtra vision and cheap pricing) Meteor decided to provide cheap music and access to Bebo; two things young, price conscious people who shopped in Xtra Vision would