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Case Analysis: Macy's

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Case Analysis: Macy's
Case Analysis: Macy’s

Table of Contents
Company Overview……………………………………………………………………………….5 History…………………………………………………………………………………….5 Products and services……………………………………………………………………...5
Executive Summary……………………………………………………………………………….6 Philosophy………………………………………………………………………………...6 Mission…………………………………………………………………………………….6 Vision……………………………………………………………………………………...7 Objectives…………………………………………………………………………………7 Strategies………………………………………………………………………………….7 Industry…………………………………………………………………………………...8
Internal Assessment………………………………………………………………………………8 Organizational chart………………………………………………………………………8 Financial ratios……………………………………………………………………………8 Liquidity ratios……………………………………………………………………9 Leverage ratios……………………………………………………………………9 Activity ratios……………………………………………………………………..9
Table of Contents Profitability ratios………………………………………………………………..10 Growth ratios…………………………………………………………………….10 Marketing strategies……………………………………………………………………..10 Value of the firm………………………………………………………………………....11
External Assessment……………………………………………………………………………..12 Trends……………………………………………………………………………………12 Economic………………………………………………………………………...12 Environmental……………………………………………………………………13 Technological…………………………………………………………………….13
References……………………………………………………………………………………….14
Appendix A: Organizational Chart………………………………………………………………17
Appendix B: Revised Organizational Chart……………………………………………………..18
Appendix C: Balance Sheet……………………………………………………………………...19
Appendix D: Income Statement………………………………………………………………….20
Appendix E:Market Positioning Map……………………………………………………………21
Appendix F: IFE Matrix…………………………………………………………………………22
Table of Contents
Appendix G: Competitive Profile Matrix……………………………………………………….23

Case Analysis: Macy’s
Company Overview
Over 150 years ago, Macy’s created excitement and became known for being innovative for having and advertising clearly marked prices on goods in a time where haggling and bargaining was most popular.


References:       ASSETS |     |     |   |   | January 29, 2011 |     | January 30,
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