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Case Analysis Campbell Soup

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Case Analysis Campbell Soup
Case Analysis Campbell Soup Ltd.

University of Toronto Date: 03/25/2009 Name: ID: 997242176 Course: MGT492 Lecturer: Assignment: Case Analysis

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1. Introduction………………....…………………………………………………………………………...3 2. Campbell Soup Ltd. History………………………………………………………………………..4 a. The Cooperation……………………………………………………………………………..4 b. Campbell Canada…………………………………………………………………………….6 3. Analysis…………………………………………………………………………………………………….7 a. SWOT Analysis.………………………………………………………………………………7 i. Strength………………………………………………………………………………8 ii. Weaknesses……………………………………………………………………….10 iii. Opportunities…………………………………………………………………….11 iv. Threats……………………………………………………………………………...14 4. Recommendation……………………………………………………………………………………15 5. Conclusion……………………………………………………………………………………………...16 6. Reference……………………………………………………………………………………………….18 7. Appendix………………………………………………………………………………………………..19

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1. Introduction The case analysis of my assignment deals with the worldwide known firm Campbell Soup Ltd., which is a food-­‐processing firm with its headquarters located in Camden, New Jersey. In the case we follow the role of David Clark who is the CEO of the Campbell Canada division, we will


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