top-rated free essay

Case Analysis alice in wonderland

By poltak_rise Mar 05, 2014 1135 Words
Case Analysis
A different approach to organizational change
(Alice in wonderland)

INFORMATION
LVV (luijk and Van Vaest) was founded in 1796 by Bastian Luijk and Marie Loise van Vaest in Antwerp, Belgium). From the start it was engaged in the transportation of goods, percel, and people, even before the introduction of public rail-transport. Thirty years later the company opened it’s the first offices in the Netherlands but it didn’t over all its activities to the Netherlands until the years during the first World war. The core business of LVV was the collection and distribution to customer of goods and parcel shipped by rail to central depots in 1928, LVV was taken over by the DutchAtional Railways (De Nederlandse Sporrwegen) and in 1986, it was acquires by Neerlandia. Neerladia, a shipping company particularly active in maritime container shipping, was created in he 1970s by a large scale mergerin the Dutch shipping Industry. From 1977 onwards it operated under the name of Royal Neerlandia, and in the following rapidly developed into an all-purposetransport company. In 1997 Neerlandia formed a new management team for the remaining land business, called executive Committee European and was about to make its first profits.

CASE ANALYSIS

This case study (Alice in Wonderland; A different approach to organizational change) told us about Emma van Nijmegen who was appointed to lead Luijk & Van Vaest which its core business was providing logistics solution to the customers, and this typical male-dominated industry land transportation business was completely new to Emma. The situation in LVV prior to Emma was a rocky one and described as the management team wasn’t a team at all and they set a questionable strategic decisions with a focus on volume growth quickly led the company downhill. People were pushed to do work they didn’t believe in, working under pressure without trust in their management team. The LVV was very fossilised and hierarchical in the way it was run, and there was a huge communication gap between the head office and the regional offices To make it even worse, people warned her that it was one great snakepit (highly political, no cooperation) and they thought she was a woman, too young, and don’t know the business, so how she can turn it around. Emma’s key actions in handling LVV were:

1. She started with gathering the right people around her and establishing a cohesive team 2. Together with her team she developed a vision and figured out which way to go, what products to use, in which markets to compete and which clients to serve 3. She convinced the LVV people that a corporate culture of innovation and opennes was in their best interest 4. And as a pre-requisites Emma created an open communication culture and gained trust from her people 5. She did management by walking around, go to the shopfloor and open for suggestions as well as criticisms 6. She told her management team to not hide their feelings and admit feeling as a fact to move forward 7. She had a consultant from outside as personal coach and had a mentor within Neerlandia who stayed in the background, quietly but surely supported her Her personal qualities could be described as intuitive ---------------------------------------------------------------------------------------------------- This case shows how the new managing director of LVV transformed this trucking company from a "fossilized" and "arthritic" minor subsidiary of a Dutch shipping group into a revitalized organization. The case looks at how her own leadership characteristics contributed to the development of an authentizotic culture of trust, affiliation, and meaning for employees, and how the financial situation of the company was turned around as a result. Emma van Nijmegen is a rare example of a female top executive in a typically male dominated industry (Shipping and Transport). This case aims to show how LVVs remarkable turnaround from a loss making company in 1996 to a very profitable market-focused organization, was facilitated by van Nijmegen's focus on a change of culture, a change of image and a drive for open communication. In our discussion of the case and how it is related to the organizational behavior theory, we are going to talk about Authentizotic Organizations, Female Top Executives, Leadership, Corporate Culture and Corporate Transformation. -----------------------------------------------------------------------------

Cite This Document

Related Documents

  • Alice in the Wonderland Analysis

    ...Literary Analysis: Alice’s Adventures in Wonderland Alice’s Adventures in Wonderland is a popularly known children’s book written by Lewis Carroll, but all is not what it appears. Though the book seems mostly comprised of silliness, random actions and nonsensical fun, that is a common misconception, and it is actually, demonstrating a ...

    Read More
  • Alice In Wonderland Analysis

    ...readers deep-seated need for meaning.” Lewis Carroll, author of Alice in Wonderland, fabricates a humorous, yet visceral reflection of the world we live in by juxtaposing Alice’s need to implement the rules of the world above and Wonderland’s creatures’ explicit refusal of doing so. The conversations between the Mad Hatter and Alice at t...

    Read More
  • Alice In Wonderland Quote Analysis

    ...you yesterday when growing up. This just so happens to be the theme in Alice’s Adventures in Wonderland, written by Lewis Carroll. Alice can not seem to go through Wonderland without getting confused or lost. While she wanders in Wonderland, she has to manage to go through size changes, which symbolize growing up. Meaning the whole plot of the...

    Read More
  • Alice in Wonderland Dream Analysis

    ...Dream Analysis of Alice in Wonderland Who’s who and what’s real; are we who we claim we are, and is reality really real or is everything just a fragment of what we think is the universe? A dream sequence is a technical term used mostly in film and television to set apart a brief interlude from the main story. (Wikipedia) The deeper...

    Read More
  • Alice in Wonderland Literary Analysis

    ...Alice In Wonderland Literary Analysis Many themes are explored when reading Lewis Carrol’s, Alice in Wonderland. Themes of childhood innocence, child abuse, dream, and others. Reading the story, it was quite clear to see one particular theme portrayed through out the book: child to adult progression. Alice in Wonderland is full of experience...

    Read More
  • Analysis of Alice in Wonderland

    ...construct meaning and provoke response in the ‘Alice in Wonderland’? In Tim Burton’s 2010 remake of ‘Alice in Wonderland’, the micro features that relate to his production style give the classic narrative a quirky and alternative edge. I have chosen to analyse the scene where Alice makes her entrance into ‘Wonderland’ and meets so...

    Read More
  • Alice in Wonderland Analysis Essay Example

    ... Carroll is very successful throughout Alice in Wonderland in portraying the uncertainties and chaos that come with growing up. Many critics and professors believe that the story completely pertains to adolescence and the experiences gained from it through the usage of symbolism, motifs, and themes. Alice in Wonderland is filled several times ...

    Read More
  • Alice in Wonderland

    ...identity in Alice in Wonderland. Alice in Wonderland is a very imaginative book written mainly for children, but adults can also enjoy it. The big theme through the whole book is growth and how people change from being a kid to eventually growing into an adult. The whole mystery of not knowing who you are and being confused about your positio...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.