Case 9.1 Dry soda

Topics: Management, Board of directors, Corporate governance Pages: 4 (1038 words) Published: December 14, 2014
Business plan and Entrepreneurship
Azizi Nabil

Case 9.1: Dry Soda
Discussion Question:

1.Sharelle Klaus created DRY Soda with no beverage industry experience. Make a list of the ways that she dealt with her lack of industry experience. On a scale of 1 to 10 (10 is highest), how successful do you think Klaus has been in overcoming her lack of industry experience?

She demand some advice to her Husband because he works for DaVinci Gourmet a food company.

She asks her husband colleagues for more precision, she asks people from the VP of Sales to the woman who has in charge of customer education.

She asks advice from a food chemist.

She asks advice for the product flavor to six influencial people in food to give them some feedback on the product.

She asks advice from 2 distributors which are Columbia and Alaska to have their feedback about the product and feedback for distributing her product .

I think I will put a 9 to Klaus , because with any experiences of the food , she rely on good contact that she has , to be a good entrepreneur we have to have good contact , she asks advice from diversify contact so she can have different opinion on her product , moreover I think that she learned a lot about managing her business thanks to those contact so without them she cannot launch her business . So she overcomes her lack of experience.

2. Evaluate Klaus’s initial management team. Why do you think she selected the people that she did? What are some common attributes the people she selected possess? The Klaus’s initial management team is very effective in my opinion. Why? Because she selected the people in function of their experience, and I think in a food company more experiences you have better you are . So I thinks that the opportunity of Dry Soda will be increasing years after years, and she can rely on good member team to overcome difficulty in the future. The common attributes the people she selected possess...
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