Case 8

Topics: Panera Bread, SWOT analysis, Customer Pages: 7 (1558 words) Published: June 22, 2013
PANERA BREAD (CASE #8)

CURRENT SITUATION
* The principal strategic was to make great bread broadly available to consumers across the United States. * The strategic give us the recognized as the nation ide leader in the specialty bread. * The driving concept behind panera bread was to provide a Premium specialty bakery and café experience to urban workers a suburban dwellers looking for a quick-service meal and move aesthetically pleasing dining experience.

CORPORATE GOVERNANCE

* Fundador – Louis Kane , Ron Shaich
* CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich

EXTERNAL ENVIRONMENT
SOCIOCULTURAL
* The trends toe at health food is increasing every year
* The doctor´s advertising about the kind of food is increasing. * The distinctive menú catch the customers.
TECHNOLOGICAL
* Internet Access
* Wi-fi gives a plus to be the best choice.

ECONOMICAL
* It´s cheaper than many others restaurant.
* The suppliers have a low power.
* There are a lot of suppliers around the world.

POLITICAL/LEGAL
* Lawsuits
* A Lot of Requirements to have a franchise of Panera Bread.

PORTER´S FIVE FORCES
THREAT OF NEW ENTRANTS- MODERATE
* Moderate margin of utility
* Low equipment
* The demand of healthy food is increasing

BARGAINING POWER OF SUPPLIERS- LOW
* The raw material in all over the world
* Few enterprises needs that kind of raw materials

BARGAINING POWER OF BUYERS- MODERATE
* The switching cost is low
* High quality

SUBTITUTES- MODERATE
* No one else have our distinctive menú that give us the leadership of the market.

RIVALRY- MODERATE
* Low competition
* Low war Price
* Our target market is so different of others fast-food companies.

INTERNAL ENVIRONMENT
COMPANY STRUCTURE
* Fundador – Louis Kane , Ron Shaich
* CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich

COMPANY CULTURE
* The differentiation strategy( high quality)
* The innovation in our product.
* The distinctive Menu
OVERALL RESOURCES
* Panera has three business segments: company-operated bakery-cafes, franchise operations, and fresh dough facilities. * Open additional franchises bakery-cafes was a core element of panera bread´s strategy and management´s initiative to achieve the company growth targets.

Analyses and Matrixes
Swot Matrix
STRENGTHS:-Strong and attainable growth strategy -Ability to build a loyal clientele-The business model-Franchising system & site selection and proprietary software-Research and Development & Product Innovation-Financial position – lack of long term debt-81% of frequent and moderately frequent customers indicated a willingness to try Panera for multiple meal times| WEAKNESSES:-Under utilized potential in promotion strategy-Frequent diners only come at one meal time per day-Only located regionally| OPPORTUNITIES:-The industry life cycle is still in growth-Low cost substitutes viewed as lower quality & value-Large number of small buyers in the industry (Lack of buyer bargaining power)-Buyers are characterized as likely to give new restaurants a try| THREATS:-Low switching costs/low customer loyalty-Product is a discretionary purchase-Substitutes are convenient and lower priced-Wide breadth of competitive rivalry-Steep learning curve|

TOWS matrix
  | Strengths: 1. Strong and attainable growth strategy 2. Ability to build a loyal clientele 3. Franchising system & site selection and proprietary software 4. Research and Development & Product Innovation 5. Financial position – lack of long term debt| Weaknesses: 1. Under utilized potential in promotion strategy 2. Frequent diners only come at one meal time per day 3. Only located regionally| Opportunities: 1. The industry life cycle is still in growth 2. Low cost substitutes viewed as lower quality & value 3. Large number...
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