LAKE EOLA CHARTER SCHOOL: SECURING THE BRAND THROUGH ENVIRONMENTAL ANALYSIS (CASE SYNOPSIS)
The case is about Lake Eola Charter School (LECS) in downtown Orlando, Florida, Ronnie DeNoia is the principal of this school, who completed a course on nonprofit branding at the Philanthropy & Nonproft Leadership Center at the local college. She done this course to shore up her understanding of planning and managing a non profit organisation. She wanted to apply her new learning to evaluate the school’s competitive position, so there is need for environmental analysis, for this full understanding of the school’s internal environment and external competitors is necessary in order to improve the position of the school. And also the case talks about the challenges that had been faced by LECS from its initial stage till 2009 and the benefits that they will provide not only to the children but also to their parents (through their involvement that contributed in creating the family like culture in the school). And also about how DeNoia decided to make certain changes for the 2010 academic year of the school. For this purpose she employed a MBA intern to help her in developing the environmental scanning for the school. Both primary and secondary data is collected for the study. Firstly focus group and survey data collected from LECS students, employees and parents. The survey showed the high level of satisfaction with the school. The success of the school which is revealed by the survey responses, emanated from the strong mission and vision that kept all staff focused on the same gaol and also feedback received from survey is quite satisfactory. DeNoia instructed her intern to collect and organize information on LECS. She had given her the idea what worked and what did not but she wanted the intern to synthesize the data collected and combine it with information available from the state and popular press in a usable fashion. So with the help of SWOT analysis the comparison...
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