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case 1
Marketing case studies explain the purpose of the marketing function and the process of marketing planning.
Case study topics covered include:
The role of market research in analysing customer requirements
SWOT analysis to map strengths, take advantage of opportunities or counter threats
Setting marketing objectives - product- versus market-orientation
Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
The strategies for marketing products at different stages of the product lifecycle.

Read more: http://businesscasestudies.co.uk/case-studies/by-topic/marketing.html#ixzz2xScaaVlD
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebookarketing objectives - product- versus market-orientation
Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
The strategies for marketing products at different stages of the product lifecycle.

Read more: http://businesscasestudies.co.uk/case-studies/by-topic/marketing.html#ixzz2xScaaVlD
Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebookarketing objectives - product- versus market-orientation
Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
The strategies for marketing products at different stages of the product lifecycle.

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