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Innovation In Healthy Snacks: Growth Opportunities In Guilt-Free, Functional And Hi-Energy Products
Description: Consumers are increasingly looking to eat healthily, and this is reflected in growing demand for snack products perceived as nutritious. A new generation of snack products are emerging that contain new functional ingredients, use fat and sugar replacers and are developed with new cooking processes to make them healthier. Recent innovations include drinks to replace snacking occasions, satiety promoting products and vitality boosting snacks. It is these latest developments that will lead the way in the future. Innovation in healthy Snacks is a new management report published by Business Insights that tracks the development of healthier snacking options within the wider market. It looks at how different companies are gaining competitive advantage through healthier snack formulation and positioning. The current status and potential of key areas such as low no, functional, natural organic and sports fitness snacks is assessed, together with emergent areas and marketing trends. Develop more effective strategies for healthy snacks using this report’s analysis of the development of the healthy snacks market by country and product category. Key Issues examined by this Report -Public health concerns such as obesity and related illnesses are exercising a high degree of influence over the wider snacks industry. In the US, companies are co-operating with government and interest groups with a view to developing snacks t hat conform to specific nutritional criteria. This trend is expected to spread internationally. - Reformulation of snack ranges with lower fat and salt levels is blurring the distinction between better-foryou snacks and standard products. Using less unhealthy fats in snacks manufacture is becoming widespread, along with modifying the manufacturing process using

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