Topics: Color, Color theory, Graphic design Pages: 3 (740 words) Published: August 16, 2013
Ignacio Arreguin
Digital Color Theory
Claudia Torres-Ambriz
August 14, 2013
Graphic Design
Color theory in graphic design is primarily about how color portrays to ideas and thoughts of design. Color affects design in a positive manner by communicating and understanding the public. Graphic designers like James Goggin and San Fanelli are individuals who take the initiative of design to the next level. The color scheme and theories applied to my major and creations are to attract the viewer’s attention. Graphic design and color theory greatly complement each other in a way where they work together to portray the artist’s concept. Color theory affects my major through accurately communicating my concept or idea to the public. Vincent Vangogh once said, “‘Color expresses something by itself’” (Mahnke 8). It simply means certain hues express some sort of feeling or emotion to the viewer. By using different colors to attract certain emotions from the audience I am expressing to, helps them to creatively conclude the mood that is trying to be set. Importantly understanding individuals, “Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Studying how colors affect different people, either individually or as a group, is something some people build their careers on”(Chapman). Color theory portrays to graphic design by trying to convince a certain audience to believe in the product that I may be promoting. Color theory is an important foundation when it come graphic design to illustrate ideas.

When I continued to research more information about my field of study I came across some unique individuals. James Goggin so happens to be one of these individuals, James Goggins used self-initiative elements including photography, illustration and font creation also known as typography. He stated, “ I always...
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