Carrefour - SWOT

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Carrefour: An Overview
January 2003

www lanetretail net
Table of Content

Overview

Background

Operations

Sales By Format

Carrefour By Country

Sales Breakdown By Region, 2002

Sales Breakdown By Country, 2002

Latest Major Developments

Carrefour In Context

Leading Global Retailers’ Spread, 2002

Analysis By Country

Prospects And Strategy

SWOT Analysis

www planetretail net
Overview

Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1

6 Avenue Raymond Poincaré, Paris 75116, France

Tel: +33 1 53 70 19 00

Fax: +33 1 53 70 86 16

Website: www.carrefour.com

Carrefour is the world’s second largest retailer in terms of sales.

Truly global player with operations in over 30 countries.

Major formats are hypermarkets, supermarkets and discount stores.

Well known for entering and adapting to emerging markets.

Group turnover (2002): EUR85.6 billion

Total number of stores (including franchises): 10,673

www planetretail net
Background

Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s, Carrefour went on to open the first hypermarkets in France and Europe.

First started expanding into the rest of Europe in the early 1970s and 1970
At the same time the ED discount format was introduced.

The Carrefour own-label was introduced in 1985.

The first non-European store was opened in Brazil in 1975. Carrefour's first
Asian store opened in Taiwan in 1989.

Carrefour announced its intention to merge with Promodès at the end of
August 1999 with the merger approved in January 2000. The Carrefour name was retained with the majority of Promodès stores rebranded. The merger pushes Carrefour to second place in global retailing.

www planetretail net
Operation

Carrefour operates a diverse portfolio of

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