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Carrefour Case Study

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Carrefour Case Study
EXTERNAL ENVIRONMENT

• Demographic:

| |China |Japan |Malaysia |
|Carrefour |29 |84,000 |50 |
|Metro |22 |46,900 |45 |
|Ito-Yokado |12 |27,238 |41 |
|Tesco |11 |39,521 |18 |
|Aeon |10 |24,677 |17 |
|Castco |7 |37,993 |16 |
|Wal-Mart |11 |205,500 |16 |
|Daiei |3 |17,717 |1 |

Carrefour International Approach:

The basics of Carrefour’s concept are (1) one-stop shopping, (2) low prices, (3) self-services, (4) quality products, (5) freshness, and (6) free parking.

Carrefour analyzes the socio-economic criteria conditions of a new international market before entering it. The size and maturity of the market, the legal framework and the openness to foreign investors are major aspects. For instance, Carrefour postponed its entry into India due to a lack of clarity on direct foreign investment. Basic figures regarding population, per capita GDP, transport networks, the level of motorization, urbanization, real estate prices, and so forth are also taken into account.

Carrefour International Strategies:

Sales growth, cost reductions and
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