Carolina pad and the Bloggers

Topics: Ethics, Virtue, Affect Pages: 3 (473 words) Published: May 26, 2014
1- April Whitlock received e-mail from Mommy bloggers requesting financial assistance to attend the upcoming bloggers conference. Bloggers promised a ward of mouth and written reviews about Carolina Pad Company. April must consider that bloggers hadn’t promised favorable review, just review. Also, she worried there was something dishonest about the case: wasn’t implicit that the reviews would be favorable? Moreover, is the act an ethical or not and would the payments be in violation of Carolina Pad’s Mission and Values statement. Finally, if she declined the bloggers’ request while questioning their ethical standards, would her relationship with any of the bloggers become strained? 2- April firmly believed the promotional considerations theses bloggers were offering could provide a significant higher rate of return for Carolina Pad than the company could receive from others such as advertising. Also, she realized that her competitors were receiving similar requests from these or other bloggers, and many of them were benefiting already from paying such requests. But, April also thinks that there are some dishonest about the whole situation and bloggers didn’t promised a favorable reviews and if is an ethical scenario or not. 3- If April agreed to pay the bloggers, the following stakeholders will be effected: a. Bloggers will be satisfied and received money for their job b. Carolina Pad company reputation and revenues will rise if the review is good, but it might enter in unethical stage which will affect its mission and values statement. c. Customers will be willing to buy more of the company products due to the good reviews. d. Employees such as April will be affected by getting better positions in the company due to the increase in company revenues, but it might affects their beliefs about the company mission and values statement. 4- In Virtues Method, honesty, loyalty, and respect from customers and employees will be affected badly if April decided to pay the...
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