Carnival cruises

Good Essays
News Clipping #1 Arun Kuruvilla

A Carnival guarantee for the nervous cruiser
By Katia Hetter, CNN

Link to the article:

http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10

Article Text:

(CNN) -- Worried about booking a Carnival Cruise Lines vacation?
Problems aboard the Carnival Legend, Carnival Dream, Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand cruise.
Maybe Carnival's "Great Vacation Guarantee," announced Thursday, will calm those potential fears.
If customers notify the ship's guest services desk of their desire to end their cruise during that first 24 hours, the cruise line will return their money and take them home without any cost to the customers.
Will Carnival keep its customers?
The guarantee offers even more: 10% on top of the full refund of the cruise fare, free return air transportation from the next port of call, free ground transportation and hotel accommodations (if necessary) and a $100 shipboard credit for a future Carnival cruise.
"We are proud to carry nearly 4.5 million satisfied guests each year and are very confident in the quality of the vacation experience we provide on board the 24 ships of Carnival Cruise Lines," said Gerry Cahill, Carnival president and CEO, in a statement.
"The 'Great Vacation Guarantee' is designed to provide an assurance to those consumers who may be considering a cruise that we stand behind our product and, if they are dissatisfied for any reason, they have a simple and hassle-free means for receiving a full refund and more."
Carnival's original vacation guarantee, unveiled in 1996, didn't offer as many benefits. It provided a pro-rated refund for the unused portion of the cruise and airfare reimbursement back to the port of embarkation only.
"It's brilliant on Carnival's part, and it's good for the cruise industry," says Carolyn Spencer Brown,

You May Also Find These Documents Helpful

  • Good Essays

    Carnival Cruises

    • 2786 Words
    • 12 Pages

    plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary, destination, premium, and luxury, there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the differences are between the brands. Carnival is considered…

    • 2786 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Carnival Cruises

    • 1106 Words
    • 5 Pages

    like the cruise industry, typically has a more attractive industry structure, though the nature and extent of competition in consolidated industries is hard to predict. Such industries typically exhibit high entry barriers, differentiated products, established brand preferences, and often high profitability. In some consolidated industries, incumbents fight with each other tooth and nail and hurt industry profitability as well as their own, as such is the case with the rivalry between Carnival Corps…

    • 1106 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Carnival Cruise Case

    • 3148 Words
    • 13 Pages

    Carnival Corporation (2002) I. CASE ABSTRACT In 2002, the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management, the war had lasted for almost a year, Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington, D.C. on September 11, 2001, customers for cruises dropped out of the market…

    • 3148 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Carnival Cruise Lines

    • 1302 Words
    • 6 Pages

    Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx…

    • 1302 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Carnival Cruise Lines

    • 2727 Words
    • 11 Pages

    Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last…

    • 2727 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Carnival: Cruise Lines

    • 594 Words
    • 3 Pages

    Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to benefit…

    • 594 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Carnival Cruise Line

    • 820 Words
    • 4 Pages

    TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd, 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested, I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL…

    • 820 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Carnival Cruise Vacation

    • 2092 Words
    • 9 Pages

    vacation provider at land and at sea. Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1,2,3,6,7) We provide the best travel experiences that cater…

    • 2092 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Carnival Cruise Line

    • 2669 Words
    • 11 Pages

    SHIP EXPERIENCE AT CARNIVAL CRUISE LINES” A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University In a Partial Fulfillment of the Requirements for the course Hospitality Organizational Management (HRMPS 15) Submitted by: Zoila S. Pagaacita BSHRM 4Y1-1 Submitted to: Mr. Marc Gerald Pajela Submitted on: February 17, 2013 PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line can improve…

    • 2669 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Carnival Cruise Lines

    • 1796 Words
    • 5 Pages

    Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time, Carnival forged the concept of less costly cruises with shorter trips, making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami, Florida but has spread globally since its…

    • 1796 Words
    • 5 Pages
    Best Essays