Carnival Cruise Line Mission Statement

Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World, not very specific. Technology – Missing. Concern for survival, growth, and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds best-known cruise brands. Concern for employees – Missing. A revised mission statement that would include the missing items listed above could read as follows: At Carnival, the world leader and innovator in quality, our mission is to deliver
Returns on assets, investment, and equity have all seen declines compared to five year averages which could be attributed to hard economic times. As the economy improves these returns could also return to normal levels. Competition Website IFE Totals 1.0 2.77 Under the IFE the highest marks went to rates and largest cruise line. By offering the lowest rates the company is able to attract more customers which in turn allow the company to build more cruise lines in order to have the largest cruise lines. Privacy and cancellations carried the heaviest weight under weaknesses. Privacy is hard to find it on a cruise ship. Cancellations can become hard to obtain if insurance is not purchased causing a headache in itself. EFE Totals 1.00 2.85 The EFE matrix I gave the most weight to attract younger crowds and attract more families. The younger crowd has potential to become life customers as they become older. The family oriented customer brings other members of family along which increase profits for the company. Under the threats I gave weather and the economy as the heaviest weights. If weather or hurricanes are expected it could cancel or delay trips and if the economy