Carnival Case Study

Topics: Cruise line, Holland America Line, Strategic management Pages: 2 (509 words) Published: November 17, 2008
Carnival Cruise Line Customers – Variety of different lifestyles and budgets. Products or services – Vacations through cruise brands. Markets – World, not very specific. Technology – Missing. Concern for survival, growth, and profitability – By offering value Carnival will continue to survive and potentially see growth and profits. Philosophy – Missing. Self-concept – Outstanding value unrivaled on land or at sea. Concern for public image – Worlds best-known cruise brands. Concern for employees – Missing. A revised mission statement that would include the missing items listed above could read as follows: At Carnival, the world leader and innovator in quality, our mission is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. From employees to environment, Carnival strives to maximize investor returns. Key financial ratios Efficiency Analysis In order to remain number one in the industry, Carnival needs to adjust to current market conditions. Returns on assets, investment, and equity have all seen declines compared to five year averages which could be attributed to hard economic times. As the economy improves these returns could also return to normal levels. Competition Website IFE Totals 1.0 2.77 Under the IFE the highest marks went to rates and largest cruise line. By offering the lowest rates the company is able to attract more customers which in turn allow the company to build more cruise lines in order to have the largest cruise lines. Privacy and cancellations carried the heaviest weight under weaknesses. Privacy is hard to find it on a cruise ship. Cancellations can become hard to obtain if insurance is not purchased causing a headache in itself. EFE Totals 1.00 2.85 The EFE matrix I gave the most weight to attract younger crowds and...
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