Carl's All-Natural Burger Case Study
1.0 Introduction: About The Company
Figure 1: Carl’s Jr.’s Logo
Carl’s Jr. is a world-renowned fast food chain that was founded by a young married couple, Carl and Margaret Karcher, in 1941 in California, United States. It all began when they decided to take the risk and buy a hot dog cart at $326 by borrowing $311 against their automobile and another $15 from their savings. Fortunately, their little business grew to four hot dog carts after just a few years before finally opening their first “Carl’s Drive-In Barbeque” on Carl’s 28TH birthday on 16TH January 1945. Apart from that, they also added hamburgers to their menus so that their potential customers will have a bigger selection of choice to order from, which will then result …show more content…
launched its “All-Natural Burger” in December of 2014 in the USA. It is appealed to be the first fast food restaurant to offer an “all-natural” burger. Alas, the “all-natural” aspect of this burger is barely its beef patty that is argued to be free-range and grass-fed with no added hormones, antibiotics, nor steroids. The ingredients used for making this burger includes fresh baked bun, bread and butter pickles, lettuces, vine-ripened tomatoes, red onions, the “all-natural” beef patty, mild cheddar cheese, ketchup, mayonnaise, and mustard.
In addition, this burger is available in two sizes: the single and double. The difference between the single and double is that the double has two beef patties and two cheddar cheese compared to just one beef patty and one cheddar cheese in the single. This burger is charged at $4.69 for the single and $6.99 for the double, which is considered to be pricey compared to their other burgers that have an average price of $3 for the single burgers. This burger available for purchase at all Carl’s Jr. outlets nationwide. According to Haley, the Chief Marketing Officer, the burger has become a permanent menu item under their chain due to its …show more content…
In the beginning of the commercial, she also states that she loves going all-natural, which can be interpreted as being naked, as it makes her feel better. Overall, the advertisement was interesting and managed to capture its audiences’ attention for almost an entire minute, which is good for the business because the main aim of the advertisement is to get the message across about their new products, but ethically and morally
Figure 1: Carl’s Jr.’s Logo
Carl’s Jr. is a world-renowned fast food chain that was founded by a young married couple, Carl and Margaret Karcher, in 1941 in California, United States. It all began when they decided to take the risk and buy a hot dog cart at $326 by borrowing $311 against their automobile and another $15 from their savings. Fortunately, their little business grew to four hot dog carts after just a few years before finally opening their first “Carl’s Drive-In Barbeque” on Carl’s 28TH birthday on 16TH January 1945. Apart from that, they also added hamburgers to their menus so that their potential customers will have a bigger selection of choice to order from, which will then result …show more content…
launched its “All-Natural Burger” in December of 2014 in the USA. It is appealed to be the first fast food restaurant to offer an “all-natural” burger. Alas, the “all-natural” aspect of this burger is barely its beef patty that is argued to be free-range and grass-fed with no added hormones, antibiotics, nor steroids. The ingredients used for making this burger includes fresh baked bun, bread and butter pickles, lettuces, vine-ripened tomatoes, red onions, the “all-natural” beef patty, mild cheddar cheese, ketchup, mayonnaise, and mustard.
In addition, this burger is available in two sizes: the single and double. The difference between the single and double is that the double has two beef patties and two cheddar cheese compared to just one beef patty and one cheddar cheese in the single. This burger is charged at $4.69 for the single and $6.99 for the double, which is considered to be pricey compared to their other burgers that have an average price of $3 for the single burgers. This burger available for purchase at all Carl’s Jr. outlets nationwide. According to Haley, the Chief Marketing Officer, the burger has become a permanent menu item under their chain due to its …show more content…
In the beginning of the commercial, she also states that she loves going all-natural, which can be interpreted as being naked, as it makes her feel better. Overall, the advertisement was interesting and managed to capture its audiences’ attention for almost an entire minute, which is good for the business because the main aim of the advertisement is to get the message across about their new products, but ethically and morally