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carlos bakery
OfficeWatch from Metropolis
Technologies Takes the Cake for Carlo’s Bakery

In the heart of Hoboken, NJ, family-owned
Carlo’s Bakery produces some of the best tasting, highest quality wedding cakes, specialty cakes and baked goods in New
Jersey. Originally established in 1910, Carlo’s Bakery was acquired by the Valastro family in 1964 and has become a landmark establishment of national recognition. Dedicated to quality and excellence, Carlo’s Bakery has flourished and taken its success to new heights with its own nationally televised reality series, Cake Boss on TLC.

avaya.com | 1

“With OfficeWatch, we

Solution

were able to see all of

Although Carlo’s Bakery upgraded its

our calls. We could see

dual PRI lines tied to an Avaya IP

older Nortel phone system to new

where the calls were

Office communications system, the

routed and what

volume and how best to route calls

options they were

issue of understanding the call remained. Owner “Buddy” Valastro approached Jeff Bloom, Avaya

selecting. We then

Channel Manager, with his concerns.

adjusted our auto-

were experiencing,” said Bloom. “He

“He had no idea what his customers

attendant based on the

needed to be able to understand their

type of phone calls

and to ensure the calls were being

received.”
– Stefano Castano, IT Engineer for
Carlo’s Bakery

call traffic volume, to look at staffing routed correctly.”

Metropolis Technologies’ OfficeWatch
OfficeWatch would allow the bakery to monitor and track its telecom

With the tremendous growth in

activity – both incoming and outgoing

popularity after the launch of Cake

calls – easily and efficiently. “I

Boss in 2009, Carlo’s Bakery found its

contacted Metropolis, and within an

current phone system was strained to

hour Carlo’s Bakery had signed off on

the limit. Employees were juggling

implementing OfficeWatch,” said

customer calls, walk-in orders,

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