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Caring Since 1851

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Caring Since 1851
STRATEGIC MARKETING ASSIGNMENT

OBJECTIVE: ANALYSIS OF THE TAGLINE OF A COMPANY

CASE STUDY: THE PUNCH INDUSTRY, IRELAND

TAGLINE: “CARING SINCE 1851”

The other day I purchased a shoe lace from Tesco’s Supermarket and it was a Punch brand, I had never given the company a second thought before except that I had seen a shoe polish with my husband of that name, but my attention was caught when I saw the tagline “Caring since 1851” on the product I just bought. I got curious about the company, not just because they said they cared but because of the no of years the company had been around. To me that connotes success. 150 years and still strong.

The Punch industry, indeed has come a long way since 1851, they have developed steadily
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