Car Technologies and Green Energy: General Motors Go Green

Good Essays
Oz Wasserman
Dr. Leach
COM 1101
3 December 2012

Car Technologies and Green Energy: General Motors Go Green Most of the people in the world still support the perception about cars being one of the main air pollutants on the planet. General Motors promoted their Fuel Cell technology under the Chevrolet division with the “Chevy Equinox” car on the Smithsonian magazine in September 2008, when posting an advertisement that presented their newest technology for environment friendly cars, the Equinox fuel cell. The magazine is a lifestyle magazine that is designated to people who love to read about nature, culture, science, and travel. The advertisement, that consist from a car that is inside of a big field of green grass and flowers and a text box that explains the technology of the Fuel Cell, is trying to emphasis the difference between the new technology that the car company is offering in the “Chevy Equinox” to the regular technology that is consider less environmentally friendly. The car industry, as I mentioned above, is considered one of the main reason for air pollution around the planet. The way General Motors id focusing on keeping the environment as clean as possible and prevent air pollution can be portrayed as a surprise. The methods of advertising the car companies used are trying to fix the population perception about car pollution and persuade readers that the newest technology of the “Chevy Equinox”, the Equinox fuel cell, is concerned about the environment and the air pollution causing by cars. Those advertisement techniques the car companies used are helpful. GM tried to persuade the audience that this car technology is keeping the environment clean by drawing the car in a green flower field and explaining to the reader how the new technology is different from the others. As most of the people relate green fields and flowers as a nature and environmental symbol, the car companies are trying to improve their image by accosting it to those



Cited: Nakashima, Ellen, Greg Miller, and Julie Tate ” U.S., Israel developed Flame computer virus to slow Iranian nuclear efforts, officials say” http://www.washingtonpost.com.The Washington post. June 19,2012.Web.December 12, 2012

You May Also Find These Documents Helpful

  • Good Essays

    Dahl 1 To Go Green or Not to Go Green? Very few people know the real definition of organic food, and most just call it “natural”. However, farmer J.I. Rodale describes it as: A system whereby a fertile soil is maintained by applying nature’s own law of replenishing it- that is, the addition and preservation of humus, the use of organic matter instead of chemical fertilizers and of course the making of a compost pile.(Schultz 35) In short, the difference between organic and non-organic…

    • 1256 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Go Green

    • 732 Words
    • 3 Pages

    phrase “Go Green”? What does it mean to "Go Green?" Going Green means to adopt certain practices and habits that reduce the overall impact on the environment. These practices may include anything from recycling, reducing energy usage, using public transportation, and buying local products. Going Green is used in our schools, businesses and everyday life practices. New ideas are being invented more than ever these days. These ideas and practices are considered green technology. Green technology…

    • 732 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Go Green

    • 2754 Words
    • 12 Pages

    XOPS Paper Presentation Competition Date -21/11/2010 “Progression of our nation towards Go Green” 1. Introduction You only have to look around and think to understand and realize the graveness and urgency, of why we need to “Go Green”. The computer you are using to view this document is guzzling up power and generating heat from its processor, thus adding to its carbon footprint, this is without mentioning the hazardous metals used while making it. The clothes that you are wearing might…

    • 2754 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Go Green

    • 651 Words
    • 3 Pages

    Tips to go Green Buy products made of recycled content materials. Report scavengers, who take recyclables from county curbside recycling bins. It is against the law for any unauthorized person to take items from curbside bins, and those who do are robbing counties of the revenue from recyclables that helps pay for curbside programs. Have a garage sale. Other people may be able to reuse your old stuff, so it doesn't have to be thrown away. Start a compost pile to recycle leftover food like bread scraps…

    • 651 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Go Green

    • 600 Words
    • 3 Pages

    Go Green! Opinion by hellgirl223 posted over a year ago | | 8 fans | | | | Keep the earth going green and conserve the green energy! | Ok, basically, this is just a basic article about the environment. I'll cover three main topics: 1. Why we need the environment 2. What damages the environment are having 3. How can we help to solve those problems. Why do we need the environment? 1. We LIVE in it- We need the environment as much as the environment needs us and we live in it…

    • 600 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Go Green

    • 638 Words
    • 3 Pages

    Plans Introduction In the past few years the concept of going green has become a phenomenon. People throughout the country are increasing their effects to “go green.” Many colleges and university are taking the proper steps to do so too. In the effects of trying to make Augusta Technical College “Go Green.” I have to decided to revise the energy plans to make the 800 building more energy efficient. By knowing the current energy plans, setting requirements for HVAC air and heating, and knowing…

    • 638 Words
    • 3 Pages
    Good Essays
  • Good Essays

    go green

    • 519 Words
    • 3 Pages

    Go Green Have you ever been told to “go green”? “Go green” is becoming a commonly known phrase, even though the concept is not new. Chances are you have heard this term in regards to your home, transportation, or shopping. So what does it mean anyway? Well a simple answer is to make choices in how you live and use resources that are environmental conscious, while keeping pollution and waste to a minimum. Many people have made going green a lifestyle and their behaviors directly influence their…

    • 519 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Go Green

    • 2880 Words
    • 12 Pages

    ARTICLE: NEW GREEN TECHNOLOGY AND ITS BENEFIT 1.0 INTRODUCTION Malaysian must put a ‘price’ on carbon, set regulations and pour money into research and development and let Malaysian ingenuity meet the market force for clean energy. This strategy would not only help the world avoid the worst of climate change, it will end our dependence on hostile foreign regimes that we rely for oil. Everything that we would actually do in response to climate change would make us healthier as a country…

    • 2880 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Go Green

    • 623 Words
    • 3 Pages

    Go Green Assalamualaikum Wr.Wb. With all due respect to the honorable judges, that i love contest participants who are really excited to make this earth greener, good morning. First of all, let’s thanks Allah SWT, because His blessing, we all can gather here on this sunny morning. Shalawat and prayer, we send to our greatest prophet Muhammad SAW, his family, his friends and his followers, Ameen. I will start my speech by asking a question. Do you already know what it means “go green”? Yes,…

    • 623 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Green Energy

    • 1480 Words
    • 6 Pages

    think green RE: Request for funding to spread awareness about green energy Dr., North America is blessed with an incredible energy endowment. However, the production, distribution and use of energy can have significant environmental impacts. The Proposal here is with proper funding, our team consisting of individuals who believe in green energy and are fully devoted to saving this planet, aims at spreading awareness about the pollution, its harmful effects and how much in danger our beloved…

    • 1480 Words
    • 6 Pages
    Powerful Essays