Car Parking Business Plan
Content
1.0 EXECUTIVE SUMMARY-------------------------------------------------------------------------1
1.1Mission Statement---------------------------------------------------------------------1
2.0Company summary--------------------------------------------------------------------------------2
2.1 Ownership type-------------------------------------------------------------------------3
2.2Company history------------------------------------------------------------------------2
2.3Location of company-------------------------------------------------------------------2
3.0Company profile------------------------------------------------------------------------------------7
3.1 Benefit from Parking zone strength and experience--------------------------7
3.2Services provided----------------------------------------------------------------------7
3.3Service aim------------------------------------------------------------------------------8
3.4Challenges------------------------------------------------------------------------------9
4.0Car parking building model/design-----------------------------------------------------------10
4.1Understanding customer expectation-------------------------------------------10
5.0Pricing strategy------------------------------------------------------------------------------------11
5.1The key findings were---------------------------------------------------------------12
5.2Better distribution of public parking facilities-----------------------------------12
6.0Planning for the future---------------------------------------------------------------------------13
6.1Market Opportunity-------------------------------------------------------------------13
6.2Marketing Strategy-------------------------------------------------------------------13
6.3Parking policy -------------------------------------------------------------------------14
6.4Quality of Parking Zone-------------------------------------------------------------15
1.0 EXECUTIVE SUMMARY-------------------------------------------------------------------------1
1.1Mission Statement---------------------------------------------------------------------1
2.0Company summary--------------------------------------------------------------------------------2
2.1 Ownership type-------------------------------------------------------------------------3
2.2Company history------------------------------------------------------------------------2
2.3Location of company-------------------------------------------------------------------2
3.0Company profile------------------------------------------------------------------------------------7
3.1 Benefit from Parking zone strength and experience--------------------------7
3.2Services provided----------------------------------------------------------------------7
3.3Service aim------------------------------------------------------------------------------8
3.4Challenges------------------------------------------------------------------------------9
4.0Car parking building model/design-----------------------------------------------------------10
4.1Understanding customer expectation-------------------------------------------10
5.0Pricing strategy------------------------------------------------------------------------------------11
5.1The key findings were---------------------------------------------------------------12
5.2Better distribution of public parking facilities-----------------------------------12
6.0Planning for the future---------------------------------------------------------------------------13
6.1Market Opportunity-------------------------------------------------------------------13
6.2Marketing Strategy-------------------------------------------------------------------13
6.3Parking policy -------------------------------------------------------------------------14
6.4Quality of Parking Zone-------------------------------------------------------------15