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Capstone Project - Louis Vuitton

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Capstone Project - Louis Vuitton
CAPSTONE FINAL PROJECT

Capstone Final Project: Louis Vuitton Analysis
KeiyaHood student, Dean March – Prof, Ph.D., Strayer University, Bus., 499

March 8, 2012

Introduction
Capstone Project: Select a publicly traded company by researching the Strayer Databases or the Internet. Download the annual report for the most recent year reported for the use in this assignment. Based on your review and analysis of the annual report, prepare a 6 – 8 paper in which you answer the following questions:
Q1. Identify the company’s mission, vision and primary stakeholders.
Q2. Identify the five (5) forces of competition and how it impacts the company.
Q3. Create a SWOT analysis for the company identifying the major strengths, weakness, opportunities, and threats.
Q4. Based on the SWOT analysis, recommend how the company may capitalize on its strengths and opportunities, and minimize it weaknesses and threats.
Q5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Q6. Determine the recent corporate governance issues that are currently affecting the company’s decisions and report how the company is or should be handling the issues.
Q7. Use 4-5 external sources as part of your assignment
References

Q1. Identify the company’s mission, vision and primary stakeholders.
A1. Louis Vuitton Malletier also known as Louis Vuitton, i.e. LV was founded by namesake Louis Vuitton in France in 1854 as a fashion and design house and currently is the leading luxury brand in the world. Louis Vuitton is owned by its parent group, LVMH Moët Hennessy and is internationally the largest luxury conglomerate. Louis Vuitton became a subsidiary of their parent group in 1987. Their mission statement is found on LVMH 's website and it states the following:

"The mission of the LVMH group is to represent the most refined qualities of Western 'Art de Vivre ' around the world. LVMH must continue to be


References: "Louis Vuitton : Maroquinerie, Mode Et Accessoires De Luxe." Louis Vuitton Official Website. LMVH, 2012. Web. 08 Mar. 2012. . "Louis Vuitton." Wikipedia. Wikimedia Foundation, 03 July 2011. Web. 08 Mar. 2012. . Mengisen, Annika. "Did EBay Start a Counterfeit Crackdown?" Freakonomics ». 18 July 2008. Web. 08 Mar. 2012. . "What Is Louis Vuitton Mission Statement?" WikiAnswers. Answers. Web. 08 Mar. 2012. . "LMVH Holdings Snapshot." 9 Mar. 2012. Web. 9 Mar. 2012. . DuBow, Charles. "LMVH Sees Strong Gains." Business Week. Bloomberg, 29 July 2008. Web. 8 Mar. 2012. . "Comparative Analysis." Yousigma. Yousigma. Web. 9 Mar. 2012. . DuBow, Charles. "LMVH Sees Strong Gains." Business Week. Bloomberg, 29 July 2008. Web. 8 Mar. 2012. . "LMVH Holdings Snapshot." 9 Mar. 2012. Web. 9 Mar. 2012. . "LVMH Corporate Governance." LVMH Corporate Governance. LVMH, 2011. Web. 9 Mar. 2012. .
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