Capstone Project
RUNNING HEAD:
Wanda Heyward
BUS MGT 485
Prof. McCullough
April 21, 2013
Introduction This paper will describe my plan to expand Publix grocery store into a one stop shop, will continuing with the mission and vision the company already has in place. It will also describe the context and organization, as well as articulate the vision and mission as well as the strategy of the organization. This paper will also describe the source of competitive advantages and the nature of the business opportunities. George Jenkins,(1907-1996) is the founder of Publix grocery store, and the story behind this great venture was brought on by how he was treated by his employer at the time. In 1930 a young man named George W. Jenkins was managing a Piggly Wiggly grocery store in Winter Haven, Fla. hard times had brought a drop in the store 's sales volume and a cut in pay, but his determination to succeed remained. When he learned that the owner had sold his store to an Atlanta businessman, George looked forward to a visit from the new owner, feeling confident he would be impressed by how his store was being managed. Weeks passed, the man didn 't come, so George decided to drive to Atlanta to meet his new boss. Eager and self-assured, he arrived at the owner 's office and identified himself. “The owner sent word out that he was tied up in an important business conference. "Well," as Mr. Jenkins often recalled, "I could hear what the conference was all about. He was saying that if he hadn 't taken a six on the dogleg eighth hole, he 'd have broken 90 in his last golf game." This indifferent treatment sent George home determined to start his own grocery store — and vowing never to treat his employees or customers the way the absentee owner had treated him. He opened the very first Publix on September 6, 1930, which started his legacy. In 1935 he opened his second store; however he closed both stores to open his dream store. The disappointment he felt at that time,
Wanda Heyward
BUS MGT 485
Prof. McCullough
April 21, 2013
Introduction This paper will describe my plan to expand Publix grocery store into a one stop shop, will continuing with the mission and vision the company already has in place. It will also describe the context and organization, as well as articulate the vision and mission as well as the strategy of the organization. This paper will also describe the source of competitive advantages and the nature of the business opportunities. George Jenkins,(1907-1996) is the founder of Publix grocery store, and the story behind this great venture was brought on by how he was treated by his employer at the time. In 1930 a young man named George W. Jenkins was managing a Piggly Wiggly grocery store in Winter Haven, Fla. hard times had brought a drop in the store 's sales volume and a cut in pay, but his determination to succeed remained. When he learned that the owner had sold his store to an Atlanta businessman, George looked forward to a visit from the new owner, feeling confident he would be impressed by how his store was being managed. Weeks passed, the man didn 't come, so George decided to drive to Atlanta to meet his new boss. Eager and self-assured, he arrived at the owner 's office and identified himself. “The owner sent word out that he was tied up in an important business conference. "Well," as Mr. Jenkins often recalled, "I could hear what the conference was all about. He was saying that if he hadn 't taken a six on the dogleg eighth hole, he 'd have broken 90 in his last golf game." This indifferent treatment sent George home determined to start his own grocery store — and vowing never to treat his employees or customers the way the absentee owner had treated him. He opened the very first Publix on September 6, 1930, which started his legacy. In 1935 he opened his second store; however he closed both stores to open his dream store. The disappointment he felt at that time,
References: https://eportal.publix.org/portal/site/extpublix/ourcompany/: Retrieved: April 21, 2013.