Capstone - Chester
Chester Company
Our Mission
To serve all stakeholders, customers, and employees while becoming a global leader in the digital market.
Vision
At Chester Company, we are striving to become a broad cost leader in the electronic sensor industry. We are dedicated to offering a diversified product line at affordable prices to create the best value in the industry.
Strategic Objectives
In order to gain strategic advantage through cost leadership we will be focusing on multiple core competencies. These competencies include:
• Human Resources
• Plant Utilization
• Automation
• Financing
We will be focusing on cumulative profits, ending market share, ending stock price and market capitalization in order to appeal to investors and for our company’s growth and benefit.
In the first year our main focus will be to raise capital through issuing stocks and long term bonds. Our goal is to issue $10 million in stock and $20 million in long term bonds. This capital will go directly to plant improvements in automation. We will increase the automation on Able to 6, Acre to 7, and the other products one full point. We will also increase capacity of Acre and Able 100,000 units each. This will significantly lower the production costs for future years. Profits will be very minimal in the first year due to these large increases in automation and capacity.
The second year we will continue to increase capacity and automation. We will also begin to make investments in TQM. This will continue to make our company more efficient and lower costs. These cost saving will begin to show as we will be able to produce at a lower cost than our competitors and therefore sell at lower prices than our competitors. We will begin to gain market share as the low cost leader. The goal in this round will be $5 million in profits. If this goal is met, we will offer a dividend to our investors between $0.25 and $0.50 per share. Market share should be increased in the second year to
Our Mission
To serve all stakeholders, customers, and employees while becoming a global leader in the digital market.
Vision
At Chester Company, we are striving to become a broad cost leader in the electronic sensor industry. We are dedicated to offering a diversified product line at affordable prices to create the best value in the industry.
Strategic Objectives
In order to gain strategic advantage through cost leadership we will be focusing on multiple core competencies. These competencies include:
• Human Resources
• Plant Utilization
• Automation
• Financing
We will be focusing on cumulative profits, ending market share, ending stock price and market capitalization in order to appeal to investors and for our company’s growth and benefit.
In the first year our main focus will be to raise capital through issuing stocks and long term bonds. Our goal is to issue $10 million in stock and $20 million in long term bonds. This capital will go directly to plant improvements in automation. We will increase the automation on Able to 6, Acre to 7, and the other products one full point. We will also increase capacity of Acre and Able 100,000 units each. This will significantly lower the production costs for future years. Profits will be very minimal in the first year due to these large increases in automation and capacity.
The second year we will continue to increase capacity and automation. We will also begin to make investments in TQM. This will continue to make our company more efficient and lower costs. These cost saving will begin to show as we will be able to produce at a lower cost than our competitors and therefore sell at lower prices than our competitors. We will begin to gain market share as the low cost leader. The goal in this round will be $5 million in profits. If this goal is met, we will offer a dividend to our investors between $0.25 and $0.50 per share. Market share should be increased in the second year to