Google Case Study
Google Case Study 1. How is Google’s mission statement related to its business strategy?
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising.
As one can see from the above, the mission statement of Google has been to provide information to anyone who needs it and at the same time to ensure that the information provided is useful to the individual who looks for it. Google’s mission is related to its strategy because it believes that the most effective, and ultimately the most profitable, way to accomplish its mission is to put the needs of our users first. Google’s mission statement and its business strategy are inter aligned because by offering a high quality end user experience, it has led to a strong word of mouth promotion from the end user which in turn brought in a strong traffic growth towards it which was Google’s ultimately strategy to achieve.
The heart of the Google’s success is its business strategy to concentrate on the search engine. Google’s main strategy has been to have an objective search engine which will suit the needs of the user and as well the advertisers. The search engine is a huge part of its operations and revenue generation. The search engine played a huge success as it gave users more relevant results. Over the years Google have been the industry leader of internet. By far the biggest search product available on the internet is Google’s search engine and it is so huge and successful that it has become everything Google actually is. Google’s strategy is “to organize the world’s information …. and make it universally accessible and useful”.
Google’s search engine market share as of year 2010 is 71.59% and the next highest is Yahoo at 14.28. Google has substantial growth remaining for future
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising.
As one can see from the above, the mission statement of Google has been to provide information to anyone who needs it and at the same time to ensure that the information provided is useful to the individual who looks for it. Google’s mission is related to its strategy because it believes that the most effective, and ultimately the most profitable, way to accomplish its mission is to put the needs of our users first. Google’s mission statement and its business strategy are inter aligned because by offering a high quality end user experience, it has led to a strong word of mouth promotion from the end user which in turn brought in a strong traffic growth towards it which was Google’s ultimately strategy to achieve.
The heart of the Google’s success is its business strategy to concentrate on the search engine. Google’s main strategy has been to have an objective search engine which will suit the needs of the user and as well the advertisers. The search engine is a huge part of its operations and revenue generation. The search engine played a huge success as it gave users more relevant results. Over the years Google have been the industry leader of internet. By far the biggest search product available on the internet is Google’s search engine and it is so huge and successful that it has become everything Google actually is. Google’s strategy is “to organize the world’s information …. and make it universally accessible and useful”.
Google’s search engine market share as of year 2010 is 71.59% and the next highest is Yahoo at 14.28. Google has substantial growth remaining for future
References: Bill Orr, Is Google getting too good?, ABA BANKING JOURNAL/OCTOBER 2007, PP 69-70 Google 's Business Strategy: Have No Business Strategy | Co. Design, http://www.fastcodesign.com/1664793/the-best-corporate-strategy-have-no-corporate-strategy , Retrieved on September 18, 2011 Google Press Center: The Google Podium Archive, http://www.google.com/press/podium_archive.html, Retrieved on September 18, 2011 Pearlson, E.Keri,Saunders, S.Carol. Managing and Using Information Systems – A Strategic Approach, (2010), Fourth Edition, Wiley, pp 27-45 Michael A. Cusumano, Google: What It Is and What It Is Not COMMUNICATIONS OF THE ACM February 2005/Vol. 48, No. 2 Stephen E. Arnold, “meh” Google and its strategy, KM World, April 2010, Retrieved on September 17, 2011 Steve Arnold, Google and the Cuculus Strategy, KM World, April 2010, Retrieved on September 18, 2011