Capsim Case Study

Choosing the strategy of high tech requires launching the new products in the High End segment, which allows us to consider the possible benefits, possible risks and costs of pursuing this strategy.
Possible benefits:
According to the textbook, launching of new products is necessary for achieving long-term competitive advantage. There products may add value to existing products. In the real world, people’s demands are increasing with the developing of the high-end products. So, developing or launching the high-end products will be better meet the customer needs. In Capsim, launch a new product in High End segment that meet customer’s buying criteria will increase the market share of the company. This new product will increase customer awareness