CanGo Final Report teamblue

Topics: Strategic management, Amazon.com, Online shopping Pages: 13 (2702 words) Published: April 18, 2015
CanGo Final Report
Team Blue Consulting

Team Blue:

Tiahease Williams
Keisha Isley
Kimberly Brown
Naim Mustafa

DeVry University
BUSN 460: Senior Project
June 22, 2014

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………3 SWOT ANALYSIS……………………………………………………………4 & 5

MARKET ANALYSIS………………………………………………………..6

COMPETITIVE ANALYSIS…………………………………………………7 & 8

FINANCIAL ANALYSIS……………………………………………………..9 & 10

STRATEGIC PLANNING……………………………………………………..11 & 12

CONCLUSION…………………………………………………………………13

REFERENCES………………………………………………………………….14

CANGO FINAL REPORT

TEAM BLUE CONSULTING

EXECUTIVE SUMMARY

Elizabeth Bennett, a businesswoman that had a great idea and worked hard to start a new business in the ecommerce market named CanGo. She began making groundbreaking decisions in 2006 when she started CanGo. Over the years this new booming business was established to provide customers with opportunities to purchase books, music, videos and games in an online environment. CanGo was designed to accommodate consumers in today’s market by providing them with affordable options for entertainment at the touch of the fingertips without leaving home.

However CanGo started off with a blast of success but the organization like any other have some concerns and issues that need some professional attention. One of the issues that CanGo lacks is a formal strategic business plan. The company has failed to really define its values and mission statement. They clearly do not have any goals set forth. Another issue is poor communication meaning the staff members and management is unclear of goals to meet project needs. In summary, CanGo cannot survive today’s world if they can’t adapt and develop a professional and aggressive strategic plan while implementing a range of reforms.

SWOT ANALYSIS
Strengths:
CanGo is an IPO Recognized Company. Liz thought it would be a good idea to hold an IPO (Initial Public Offering) to raise capital that would help expand the business. CanGo would like to add on more products. In today’s market there are so many competitors that sell a variety of products, it makes sense to try to keep up or past competition. CanGo has a loyal team that welcomes diversity. The team that is creative and works well together and welcomes new and exciting projects. Weaknesses:

CanGo does not have a strategic business plan to follow. This plan would give CanGo significant direction and would allow them to identify short-term and long-term goals. It is up to Liz the CEO of the company to develop a strategic plan. CanGo struggles with communication from top to bottom. From management down to staff members goals and deadlines are unclear to meet project expectations. The tasks aren’t prioritized. CanGo lacks any structure in their warehouse. The products aren’t in any specific order, they are hard to find. When customers places orders, that staff members pull these orders manually and ship them. There is no organization whatsoever. Opportunities:

CanGo can utilize advanced technology with software and hardware with integration of inventory barcode control. This would give them more organization in the warehouse to locate products easier and keep track of the warehouse inventory. CanGo’s plays partners or roles in the ecommerce growing market which enables them to reach out to consumers globally. This gives them both a domestic and international consumer base. Threats:

While CanGo thinks about expansion, the staff members are juggling multiple tasks which result in the staff feeling overworked due to no type of system to work efficiently. CanGo has no technology in place to compete with their biggest competitors such as Amazon or EBay. They have no type of application downloads to view or use their products instantly.

MARKET ANALYSIS
In today’s ecommerce market, Internet has truly defined the way we a society do things from communication,...

References: E-Commerce Industry. (n.d.). QFINANCE RSS. Retrieved June 22, 2014, from http://www.qfinance.com/sector-profiles/e-commerce
. (n.d.). . Retrieved June 22, 2014, from http://www.reportlinker.com/ci02106/e-Commerce.html
Ecommerce Growth Statistics. (n.d.). Online Businesses for Sale. Retrieved June 23, 2014, from http://pure-ecommerce.com/ecommerce-growth-statistics.html
Entrepreneur Magazine | September 2006. (n.d.). Entrepreneur. Retrieved June 23, 2014, from http://www.entrepreneur.com/entrepreneurmagazine/2006/09
. (N.D)... Retrieved June 23, 2014, from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol reportsannual
Amazon.com: Online Shopping for Electronics, Apparel.... (n.d.). . Retrieved June 23, 2014, from http://www.amazon.com/
Retrieved from
http://www.global-integration.com/blog/matrix-organization-structure-advantages/
Lawlor, J.E. (2005.) The Importance of Strategic Planning. Practical Decisions.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Final Report
  • Industrial Analysis FINAL REPORT Essay
  • Final Report Essay
  • Final Report Essay
  • CanGo Final Analysis Essay
  • Final Report Essay
  • Essay on Final Report Rayger
  • Final Report Essay

Become a StudyMode Member

Sign Up - It's Free