Cango Analysis Week 5

Topics: Strategic management, Strategy, Strategic planning Pages: 5 (1879 words) Published: September 12, 2010
Running Head: Individual Analysis Report

After reviewing the material of Cango thus far one is able to see that the company is well established. The CEO has been chosen as the business Leader of the year in Hudson Valley. Julian telephoned Liz with the new and she was elated by the news. With this said Liz is expected to give a speech that entails how the company has become successful. Liz is not keen on the idea and was eager to give up on putting the speech together since the company really lacked in strategic planning. Even though the business has become one of the most successful small businesses in the area Liz did not know how to deliver the speech. The speech that Julian referred to was expected to demonstrate how this little eBusiness became such a huge success. They wanted her to tell how she strategized and what game plan was utilized. Liz was so uneasy about this because she knew there had not been a real game plan just trial and error. She was proud of her company and thrilled with the overall success. Liz did deliver a speech, but afterwards was not feeling as she did a very good job. She compared their business to a mouse and cheese talking about not building a better mousetrap. Liz sat in her office after giving the speech obsessing over the public announcement. She did reference that hind sight is always 20-20. She feels that the success was accidental, but is contemplating how can they move forward and continue to be a profitable company. Liz was already planning to delve into a new market. During a meeting Liz exposed the idea of entering a new market. The group never really discussed whether or not to move forward in the new market, or what affects it would have on the company. Communication is key in any company. Without the adequate communication people within the company do not necessarily feel that their company is concerned about what they feel. This left some of the staff uneasy regarding the new venture. One staff member was left feeling uneasy about the future of the company. She asked another where he seen the company heading with the new venture Liz mentioned. Instead of a strategic plan, Liz stated that Andrew will put together a preliminary marketing plan. This left some of the team members feeling uneasy about the company’s financial woes since they are still in the red. Warren was eager to move on with the online gaming market, and went to Nick and requested that he put together an implementation plan that would cover all areas of the online gaming. Warren made sure to stress the importance of this project as it needed to get underway very quickly. He explained to Nick that this needed to be his top priority and nothing should distract him from this project. Warren made sure to mention what areas needed to be covered in this presentation. This would include things such as the hardware, software, bandwidth and licensing. Of course these are only a few of the areas that need to be looked at. Each are should be researched thoroughly in order to get an understanding of what needs to be done to successfully begin marketing the online gaming. Nick seems excited about the task, but also overwhelmed. His desk is covered with so much work that he is not sure what to do first. When Gail hears Warren give him the task she seems a bit jealous and as she takes him work that needs to be completed she makes reference to how organized he is and tosses work onto his desk. It appears that there is no love lost between these two for sure. The only problem is Nick gets the task but is least organized and has no idea where to begin. He is offered some assistance with organizing the project. Debbie offers Nick a hand with some organization skills. She helps him discover how to use a Gantt chart. Nick makes a bit of a joke in regards to the Gantt chart that Debbie references. She also helped him organize his stack of work that is on his desk. In doing this they prioritized his work load and...

References: Class Videos. (2010, January 4). Cango Quicktime Videos [Video File]. Videos listed on
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Cango Week 4 Analysis Essay
  • Essay about Cango Analysis
  • Essay about CanGo Week Two Analysis Report
  • Cango Competetive Analysis Week 6 Essay
  • Cango Analysis Essay
  • Str 581 Week 5 Essay
  • Essay about Cango Week 2 Video Analysis
  • Cango Week 2 Video Analysis Essay

Become a StudyMode Member

Sign Up - It's Free