Candace Bulishak Case Summary

The goal of this paper is to summarize Mrs. Candace Bulishak views on communication in the workplace. The paper will be organized around a discussion of the importance of being direct with employees, the importance of listening while communicating, and the importance of friendliness in a manager position. Candace Bulishak is the Chief Marketing Officer for Tarte Cosmetics; one of he fastest growing cosmetic companies in the United States. Tarte’s goal is to create “good-for-you-glamour” (Kelly) with products that are “highly-pigmented, longwearing cosmetics, formulated without harsh ingredients like parabens, mineral oil, and phthalates among others” (Kelly). Candace is responsible for overseeing the planning, development and execution of Tarte’s
She explained to me how she has had many jobs throughout her life and in the jobs she struggled most with, her bosses were “unapproachable and highly unfriendly” (Bulishak). When a person is in a management position it is important to seem welcoming to your employees so they are not afraid to ask questions. In her many years of experience, she has noticed that people tend to give more ideas when they aren’t afraid of their employer. Candace also stressed to me that being a team player is extremely important and that people seem to work better as teams when they feel comfortable around their boss and peers. Face-to-face meetings are important to Candace with her employees. She said she likes to meet with each of her employees at least once a week, in which she gives constructive feedback on their work. She explained to me that meeting with each of her employers and having a relationship with each of them is very important to her. She feels that when she has a relationship with each of her clients it gives them motivation to work harder. She generally notices that it is more pleasant in a workplace when employers and their employees get