Campbells in-depth analysis

Topics: Campbell Soup Company, Pepperidge Farm, V8 Pages: 6 (1746 words) Published: October 7, 2013

Campbell Soup

Campbell Soup was founded in 1869 by Joseph Campbell and Abraham Anderson in Camden, New Jersey; where for over 140 years their headquarters has been located. With a company mission statement of: “Nourishing people’s lives everywhere, every day…[Campbell] inspires to produce high-quality, wholesome products that are trusted the world over and to make a positive difference in the world we live in” (Campbell 2012). Campbell Soup Company has continued to grow and flourish throughout the years. Campbell is now an international company with production facilities in 16 countries, employing approximately 17,700 employees worldwide; Campbell products are sold in more than 120 countries around the globe.1 According to a report released by Campbell’s, “Campbell Soup Company is the world’s leading soup maker and a global manufacturer of high quality, branded foods. [Their] $8 billion portfolio is focused in three core areas: (1) Simple meals, (2) Baked snacks, (3) Healthy Beverages” (Campbell’s 2012).

Corporate Culture
In 2008 Campbell published its first corporate social responsibility (CSR) report, entitled "Nourishing People's Lives". The report describes the company's strategies, policies, and programs to honor its responsibilities to its communities, consumers, and employees; as well as to advance sustainable business practices. Campbell’s continued to build upon these with their 2011 strategic plan which rests on four key pillars: (1) Nourishing Our Planet, (2) Nourishing Our Consumers, (3) Nourishing Our Neighbors, and (4) Nourishing Our Employees. Nourishing Our Planet encompasses Campbell’s commitment to finding ways to reduce their corporate environmental footprint through addressing areas such as energy, carbon intensity, water conservation, waste management, sustainable packaging, and sustainable agriculture. By the year 2020, Campbell’s goal is to “Cut the environmental footprint of our product portfolio in half (water and greenhouse gas [GHG] emissions/tonne product produced)” (Campbell’s 2012). Working under the Nourishing Our Consumers pillar, Campbell’s is continuing to develop new products that will be healthier, and has adjusted its products line to include low-calorie and lower sodium soups such as Select Harvest and Healthy Request soups. Keeping their customers’ health in mind will help insure that Campbell soup will continue to be the consumer’s #1 choice. Campbell’s Soup Company has further diversified its products by acquiring companies such as Pace, Prego, and Swanson, to name a few; and by doing this, they increase the stability of the Campbell company. With the Nourishing Our Neighbors campaign, the Campbell Soup Company continues to demonstrate their belief in giving back to its neighbors. Campbell’s provides financial support to organizations serving local communities through a range of programs including: The Campbell Soup Foundation, Dollars for Doers, Disaster Relief Campaigns, and Labels for Education, along with many others.

Examining Nourishing our Employees reveals that Campbell Soup realizes its long term success depends on its employees. With this in mind, Campbell Soup has tried to create a working environment in which their employees feel that employee safety is a top priority. Campbell’s leadership also wants their employees to feel secure in the stability of the company. As a company, Campbell’s strives to encourage innovation, reward results, and embody Campbell values within their employee population.

A company as large as Campbell’s surely cannot sustain growth without continually searching for better and faster ways to make their world renowned products. From its beginnings, Campbell’s leadership has invested great amounts of treasure and manpower into ventures that they felt would benefit the company. For example, in 1897, a scientist working for Campbell’s invented condensed soup.2 As published in a blog entitled,...

Cited: "Campbell Outlines Growth Plans for U.S. Condensed Soup Business." Obesity, Fitness & Wellness Week 6 Mar. 2010: 4009+. General OneFile. Web. 8 May 2013.
The Campbell Soup Company. CSC Brands, L.P., 14 May 2013. Web. 15 May 2013.
Campbell 's 2012 Corporate Social Responsibility Report. CSC Brands, L.P., 2012. Web. 19 May 2013.
"Campbells Grocery Products Production, United Kingdom." Article. Food Processing-Technology. Net Resources International, 2012. Web. 14 May 2013.
Costa, Leopoldo. "History of Campbell 's Soup." Stravaganza., 23 Mar. 2011. Web. 14 May 2013.
Eisner, Alan, Dan Baugher, and Helaine Korn. "Campbell: Is the Soup Still Simmering?" Journal of the International Academy for Case Studies 18.5 (2012): 65+. General OneFile. Web. 8 May 2013.
Food Processing. Campbell 's Soup Plant. Auto-Assembly Cans. Prod. clipcafe. 2012. N.p., 2012. youtube upload.
McGovern, Gordon. "Breaking Down the Barriers to Innovation; Gordon McGovern: Driving Campbell 's Packaging Innovation." Management Review 78.2 (1989): 11+. General OneFile. Web. 8 May 2013.
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