Campbell Soup Product Innovation

Good Essays
Topics: Innovation
Campbell Soup Company is the world’s leading maker and marketer of soup. Campbell products are sold in 120 countries around the globe.
Campbell Soup has came out with a few ways to generate ideas for its new products, it include survey, getting feedbacks from their consumer or even those people who are not working with Campbell Soup, market analysis, build up an internal research and development team and create opportunity for people to communicate with Campbell Soup to enhance or generate new concept to Campbell Soup. We will touch on some of those interesting channel and way of how they generate ideas and where they got their ideas from.
Campbell Soup has open its product innovation program to its consumer through its “Ideas for Innovation’ program. This program is presented in the form of website, which provides convenience and fast feedback channels for both Campbell Soup and its consumer. Campbell chief strategy officer said: “We are committed to improving our innovation results, and a key element in this improvement requires us to be open to ideas from both inside and outside of the company. The Ideas for Innovation Web Site is one of the ways we are accessing innovation from outside the sources.” The site provides convenience for people who don’t work for Campbell Soup to present their ideas, which will be evaluated by the specially trained and selected team, who will decide whether the idea should be pursued.
Campbell also runs a similar initiative called Campbell’s Kitchen, which consumers submit recipe ideas of anyone who wishes to suggest them. In this way, Campbell does not appear unapproachable.
All these submitted information or innovative ideas will enable Campbell Soup to analyze; In return, Campbell soup will be able to get the suggestions, feedbacks or comments on their products through this website system. With the collection of all these information, Campbell Soup research and development team will be able to find out, what problems their

You May Also Find These Documents Helpful

  • Good Essays

    Campbell Soup

    • 1269 Words
    • 6 Pages

    specific objectives Campbell Soup is setting their selves up for failure. Sales and Marketing are concerned with increasing market share and gaining profit, while the Plants are worried about operational performance, and Engineering is focused on individual parts of the system. In order to have a successful company objective each department must be working towards the same goal. For example, if the plants are measured based on operating results and performance, when launching a new product line we have…

    • 1269 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Campbell Soup.

    • 860 Words
    • 3 Pages

    Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly, Campbell's products spread all over 3 segments of condensed soups, ready-to-serve soups and dry soup, and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC…

    • 860 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Campbell Soup Essay

    • 2385 Words
    • 10 Pages

    Campbell Soup, Co. Camden, N.J. - When R. David C. Macnair, Campbell Soup Co.‘s chief technical ofticer, summoned doctors and nutrinists for a preview of the company’s promismg new product, he wasn’t prepared for the gasps as he unveiled a helping of mashed potatoes. Unexpectedly, they were glowing bright green The fluorescent spuds might have been a harbinger for Campbell back in 1992, as the soup company pursued its most ambitious and secretive product in a century: a regimen of nutrient-fortified…

    • 2385 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Campbell Soup Company

    • 1622 Words
    • 7 Pages

    Campbell Soup Company 20041794 한승민 20050254 이해주 20061941 김일회 20071546 김현지 Contents 1. Company overview 2. Case introduction 3. Plastigon developing process 4. Problem & Soultion 1. Over view Campbell soup company /2006 Revenue: $7,343million Operation profit: $1151 million Headquater: Camden, New Jersey Emloyees: 23000 people Market share: about 80% Vision: “Together we will build the world’s most…

    • 1622 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Campbell Soup Case

    • 2623 Words
    • 9 Pages

    CASE 2.7 CAMPBELL SOUP COMPANY Synopsis The Campbell Soup Company has dominated the soup “industry” since the company developed a cost-effective method of producing condensed soup products in 1899. Throughout most of the twentieth century, Campbell was known as one of the most conservative companies in the United States. In 1980, Campbell startled the business world by selling debt securities for the first time and by embarking on a program to lengthen…

    • 2623 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Campbell Soup Campbell Soup was founded in 1869 by Joseph Campbell and Abraham Anderson in Camden, New Jersey; where for over 140 years their headquarters has been located. With a company mission statement of: “Nourishing people’s lives everywhere, every day…[Campbell] inspires to produce high-quality, wholesome products that are trusted the world over and to make a positive difference in the world we live in” (Campbell 2012). Campbell Soup Company has continued to grow and flourish throughout…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Campbell Soup Company

    • 950 Words
    • 4 Pages

    Question 1. Visit Campbell’s Soup home page at www.cambellsoupcompany.com. Click on “Governance” and then “Code of Ethics for the CEO and Senior Financial Officer.” What leadership concepts presented in this chapter are illustrated in this code? Is this code consistent with the presentation of Douglas Conant in the Learning from Experience feature? Explain. Campbell Soup Company is committed to conducting its business in compliance with the law and the highest ethical standards. The…

    • 950 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Campbell Soup Company Background Campbell was founded shortly before the start of the Civil War. Abraham Anderson and Joseph Campbell began manufacturing canned vegetables and fruit preserves. In 1976, Campbell bought out Anderson’s interest and renamed the firm the Joseph Campbell Preserving Company. Later, Arthur Dorrance was Campbell’s new partner. In the early 1920s, John Dorrance, Arthur Dorrance’s nephew, was the sole owner of the Campbell Soup Company, which was the largest producer…

    • 983 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Campbell Soup Case Study

    • 862 Words
    • 4 Pages

    stores. "Campbell,s recognizes changing Traditional companies such as Campbell,s are constantlytry_ ing to come up with new product offerings that will appeal to the ever-changing nature of consumer markets. \A4tile Camp_ bell's maintains its position as the market leader for canned, condensed soups, it has found the size of that market shrink_ ing in recent years. But thanks to Carl lohnson, chief strate_ gl,officer of Campbell Soup Co., the company is introducing new products that are…

    • 862 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Denise M. Morrison at Campbell Soup Company uses the verbal technique to communicate the accomplishments and anticipations of the fiscal year for the company and their shareholders. While Campbell was struggling to adapt to the changing competitive landscape, the board decided to implement a new strategic framework that consisted of strengthening the core business and expanding into higher growth spaces to once again, become profitable in the market. Mrs. Morrison states that the company has more…

    • 181 Words
    • 1 Page
    Satisfactory Essays