Campbell Soup Case Study

Denise M. Morrison at Campbell Soup Company uses the verbal technique to communicate the accomplishments and anticipations of the fiscal year for the company and their shareholders. While Campbell was struggling to adapt to the changing competitive landscape, the board decided to implement a new strategic framework that consisted of strengthening the core business and expanding into higher growth spaces to once again, become profitable in the market. Mrs. Morrison states that the company has more work to do, but two years into the new strategic plan they are accomplishing what they said they would. With accomplishments stated on page 14, Campbell soup sales grew 5%, 200+ new products were launched, Campbell was named to Forbes 100 most innovative