Campbell's Soup 4 P's
Campbell Tomato Soup
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-Executive Summary- The Campbell Soup Company is the world’s largest soup manufacturer in the world. In 1897, the Company created their first product, Campbell Condensed Tomato Soup. The White and Red cans are now the most famous brand of tomato soup in the United States and around the globe. Through this product, the Campbell Soup Company is targeting all kinds of populations, from families to the working people.
With an average of 90 cents per can, this tomato soup is a cheap product and accessible by everybody. The Campbell Tomato soup can be found in any grocery store, gas station, Internet, and even more. The Campbell Company is promoting the tomato soup with many commercials and advertisements with the corporation with different television channels, such as Nickelodeon.
The Campbell Company is doing corporation social responsibilities by selling the can with promotion for Earth Days or even for Susan G. Komen’s “the cure” for breast cancer. The Company donates to many foundations just by selling their soup’s can.
At this time, the Campbell Tomato Soup is not simply a can. This object is also considered as Art. The artist Andy Warhol has used the iconic can for many of his works for more than 40 years.
In the following pages, the marketing mix is identified for the Campbell tomato soup product. The product, place, price, and promotion’s characteristic of the product are analyzed and described for each section.
-Product-
Campbell Tomato Soup: Campbell’s Condensed Soups:
The metal can is half red, half white, with the logo “Campbell’s’ condensed” on the top and “Tomato Soup” on the bottom. In the middle, there is an emblem that reads “Paris International exposition 1900”.
The classic can contain 305g, or 10,75 OZ of tomato soup. Campbell’s company has produced this soup
Prepared by
X
-Executive Summary- The Campbell Soup Company is the world’s largest soup manufacturer in the world. In 1897, the Company created their first product, Campbell Condensed Tomato Soup. The White and Red cans are now the most famous brand of tomato soup in the United States and around the globe. Through this product, the Campbell Soup Company is targeting all kinds of populations, from families to the working people.
With an average of 90 cents per can, this tomato soup is a cheap product and accessible by everybody. The Campbell Tomato soup can be found in any grocery store, gas station, Internet, and even more. The Campbell Company is promoting the tomato soup with many commercials and advertisements with the corporation with different television channels, such as Nickelodeon.
The Campbell Company is doing corporation social responsibilities by selling the can with promotion for Earth Days or even for Susan G. Komen’s “the cure” for breast cancer. The Company donates to many foundations just by selling their soup’s can.
At this time, the Campbell Tomato Soup is not simply a can. This object is also considered as Art. The artist Andy Warhol has used the iconic can for many of his works for more than 40 years.
In the following pages, the marketing mix is identified for the Campbell tomato soup product. The product, place, price, and promotion’s characteristic of the product are analyzed and described for each section.
-Product-
Campbell Tomato Soup: Campbell’s Condensed Soups:
The metal can is half red, half white, with the logo “Campbell’s’ condensed” on the top and “Tomato Soup” on the bottom. In the middle, there is an emblem that reads “Paris International exposition 1900”.
The classic can contain 305g, or 10,75 OZ of tomato soup. Campbell’s company has produced this soup