Campaign Advertisement Analysis
PURPOSE:
The campaign advertisement is not selling a specific item, but is rather trying to encourage people to help out and donate to RSPCA. It is also made to create awareness of the foundation (RSPCA) and of the cruelty and harm that can happen to animals. The campaign uses shock tactic that is a very successful and clever way to advertise. This way of advertising makes people feel so disturbed when they watch it, that they feel like they have to do something. These tactics are not successful with all people, but very successful on other people, depending on their personality type.
GOALS AND AIMS:
The main aim of the campaign is to get more and more people to help out and donate to the RSPCA. It is also intending to create awareness of what can happen to animals and to create awareness of what the RSPCA organization is and what it does.
TARGET AUDIENCE:
The RSPCA has created this campaign in a certain way so that it targets a specific audience. It is targeted at people from all ages, but mainly at people who are roughly over 20 years old and are animal lovers or have pets. The reason that the campaign is aimed at people over 20 years old is because they are the ones who are more likely to be able to make a difference, anyone younger than 20 wouldn’t be old enough to donate or mature enough understand the advertisement to be affected by it.
TECHNIQUES:
Successful advertisements use many different techniques. These techniques must suit the ad style and match the target audience and product. The RSPCA campaign uses lots of visual and verbal techniques very well and successfully. Some of the main techniques that have been used in this campaign are: lettering, logo, color, slogan and repetition. These techniques are used to successfully get a strong emotional response from the audience as well as to inform.
Visual Techniques:
Lettering: Throughout the campaign, white lettering appears at the bottom of the shots that say little sentences like,
The campaign advertisement is not selling a specific item, but is rather trying to encourage people to help out and donate to RSPCA. It is also made to create awareness of the foundation (RSPCA) and of the cruelty and harm that can happen to animals. The campaign uses shock tactic that is a very successful and clever way to advertise. This way of advertising makes people feel so disturbed when they watch it, that they feel like they have to do something. These tactics are not successful with all people, but very successful on other people, depending on their personality type.
GOALS AND AIMS:
The main aim of the campaign is to get more and more people to help out and donate to the RSPCA. It is also intending to create awareness of what can happen to animals and to create awareness of what the RSPCA organization is and what it does.
TARGET AUDIENCE:
The RSPCA has created this campaign in a certain way so that it targets a specific audience. It is targeted at people from all ages, but mainly at people who are roughly over 20 years old and are animal lovers or have pets. The reason that the campaign is aimed at people over 20 years old is because they are the ones who are more likely to be able to make a difference, anyone younger than 20 wouldn’t be old enough to donate or mature enough understand the advertisement to be affected by it.
TECHNIQUES:
Successful advertisements use many different techniques. These techniques must suit the ad style and match the target audience and product. The RSPCA campaign uses lots of visual and verbal techniques very well and successfully. Some of the main techniques that have been used in this campaign are: lettering, logo, color, slogan and repetition. These techniques are used to successfully get a strong emotional response from the audience as well as to inform.
Visual Techniques:
Lettering: Throughout the campaign, white lettering appears at the bottom of the shots that say little sentences like,