camouflage in fashion
MILITARY CAMOUFLAGE – A TIMELESS TREND
AKANKSHA VARSHNEY
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
ABSTRACT:
PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion.
RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world.
FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage means to disguise in a certain way and blend with the environment. Fashion has given camouflage a new meaning by making the wearer stand out in the crowd.
ORIGINALITY- The paper uses case studies of leading brands to illustrate the importance of elements of camouflage in various fabric prints in competitive markets.
KEYWORDS- Military Print, timeless trend, Irony in fashion
PAPER TYPE- conceptual
INTRODUCTION
Military camouflage print that was once made for the troops to go in hiding blending from the environment and hid from the opponents had become an on stage front line fashion style starteent in today’s time. It's been adapted in luxe fur, sequin sweaters, athletic wear and casual kicks. It’s for everyone, regardless for age and gender.
Once a go-to piece for military brats, the classic army jacket has become a stylish wardrobe staple for wear far beyond the base. The faded green outerwear was reworked on the runways at Dries Van
Noten and Junya Watanabe back in fall of
2010 and the fresh new looks have gained in popularity for mainstream consumption. The utilitarian style, sometimes awash in camouflage, has gone glam with playful studs, feminine shapes and mixed materials.
"The irony is that camo is anything but camouflaged right now," says Zanna
Roberts Rassi, Marie Claire's senior fashion
editor. She points to recent examples where the fashion stage has led to the camp versions including the
AKANKSHA VARSHNEY
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
ABSTRACT:
PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion.
RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world.
FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage means to disguise in a certain way and blend with the environment. Fashion has given camouflage a new meaning by making the wearer stand out in the crowd.
ORIGINALITY- The paper uses case studies of leading brands to illustrate the importance of elements of camouflage in various fabric prints in competitive markets.
KEYWORDS- Military Print, timeless trend, Irony in fashion
PAPER TYPE- conceptual
INTRODUCTION
Military camouflage print that was once made for the troops to go in hiding blending from the environment and hid from the opponents had become an on stage front line fashion style starteent in today’s time. It's been adapted in luxe fur, sequin sweaters, athletic wear and casual kicks. It’s for everyone, regardless for age and gender.
Once a go-to piece for military brats, the classic army jacket has become a stylish wardrobe staple for wear far beyond the base. The faded green outerwear was reworked on the runways at Dries Van
Noten and Junya Watanabe back in fall of
2010 and the fresh new looks have gained in popularity for mainstream consumption. The utilitarian style, sometimes awash in camouflage, has gone glam with playful studs, feminine shapes and mixed materials.
"The irony is that camo is anything but camouflaged right now," says Zanna
Roberts Rassi, Marie Claire's senior fashion
editor. She points to recent examples where the fashion stage has led to the camp versions including the