cameron auto parts (A)

Topics: Trigraph, Gh Pages: 49 (2938 words) Published: December 3, 2013
Prof Dr Ra
. . iner Schnauf r
fe

In rna i le Koopera ion und L
te t ona
t
izenzvergabe
Sciences

Un
ivers ty o App i
i f
led

PRESENTATION: GRO U P 1
CA M E R O N AUTO PARTS (PART A)
Kai
-Uwe Heesch
Knut K rchmann
i
Nav Nazemian
id
Siegrun Pache
Ni Peters
ls
Tim Ste fens
f
Ste ie Wasner
fan

Group 1

Cameron Auto Par (Par A)
ts
t

© a lcopyr ghts waterproo concepts
l
i
:
f

Prof Dr Ra
. . iner Schnauf r
fe

In rna i le Koopera ion und L
te t ona
t
izenzvergabe
Sciences

Un
ivers ty o App i
i f
led

Table o conten :
f
ts

!In roduc ion ofthe team
t
t
!W ork
ing Procedure
!Answer
ing Quest 1
ion
!Answer
ing Quest 2
ion
!Answer
ing Quest 3
ion
!Conc ion
lus

Group 1

Cameron Auto Par (Par A)
ts
t

© a lcopyr ghts waterproo concepts
l
i
:
f

Prof Dr Ra
. . iner Schnauf r
fe

In rna i le Koopera ion und L
te t ona
t
izenzvergabe
Sciences

Un
ivers ty o App i
i f
led

Shou Cameron have pre r l cens
ld
fe red i
ing or 1
expor
t?
W as McTaggar a good cho
t
ice as l c
i ensee?

2

W ere the roya t appropr te?
lies
ia

Scenar 1 Cameron s po t o vew
io :

in f i

Group 1

Cameron Auto Par (Par A)
ts
t

© a lcopyr ghts waterproo concepts
l
i
:
f

3

Prof Dr Ra
. . iner Schnauf r
fe

In rna i le Koopera ion und L
te t ona
t
izenzvergabe
Sciences

Un
ivers ty o App i
i f
led

Theore ica Background
t l
Our work
ing procedure:
!Team work
!Regular Meeti
ngs
!Minutes
!Discuss
ions
!Bra torming
ins
!Calcu t
la ions
!Co mpar
ison of d f ren scenar
ife t
ios

Group 1

Cameron Auto Par (Par A)
ts
t

© a lcopyr ghts waterproo concepts
l
i
:
f

Prof Dr Ra
. . iner Schnauf r
fe

In rna i le Koopera ion und L
te t ona
t
izenzvergabe
Sciences

Un
ivers ty o App i
i f
led

Theore ica Background
t l

1. Company
L
icens
ing

or ted
ien
- s ra
t tegy
- cos stua ion
t i t

2. Produc o i ted
t r en
3. Marke o i
t rented
-lega stua ion
l i t
- economic s tuat
i ion
- compete i si ua ion
t ve t t
-t
rade s tua ion
i t
- consumer s t ion
iuat

Cont t
rac
Manufac ing
tur

-

share
sa
les vo
lume
new marke
ts

2. Cost ob t
jec ives
-

sca o economy
le f
product i ga ns
ivty i

Mgt Cont t
.
rac

3. Pro i iiy
ftab lt
-

Jo t
in
Venture
O wn Subs ia i
id res

pro i s
ft
re rn on sa
tu
les
re rn on cap t l
tu
ia

4. F
inanc l
ia

ob t
jec ives
Acqu iion
is t
Group 1

Cameron Auto Par (Par A)
ts
t

-

cred t
i
lqu i
i id ty
se ff
l inanc
ing
cap ta lay t
i l -ou

© a lcopyr ghts waterproo concepts
l
i
:
f

Handout In rna i l Marke ing Prof J Höppner p 91
te tona
t ,
..
, .

1. Marke Pos t
t
iion

1)

Sources 2) Kutschker 1992, 3) Mef r , Bo ,In rna iona es Marke ing :
fe t lz te t
l
t
Management

1)

Overv
iew o
fPoss le Ent y St teg
ib
r ra ies :
3
)
Objec ives
t :
2
)
Expor ing
t
Determinants:

Prof Dr Ra
. . iner Schnauf r
fe
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