Camberwell's Four-Threat Of Substitutes
4 - Threat of Substitutes = HIGH
Threat of substitutes is the measure of availability that consumers can purchase goods/services other than the ones provided which offer similar benefits. Threat of substitutes for Camberwell’s retail strip is quite high as there are many other possible retail strips located in other suburbs a customer could venture to; and as mentioned during the analysis of ‘the threat for new entrants’ online competition for these retail strips are also abundant. Not only that, there are other larger retail centres customers could substitute retail strips with.
5 - Intensity of Rivalry = HIGH
Intensity of rivalry is best depicted by the extent to which businesses compete for the profit of other businesses in similar industries.
Threat of substitutes is the measure of availability that consumers can purchase goods/services other than the ones provided which offer similar benefits. Threat of substitutes for Camberwell’s retail strip is quite high as there are many other possible retail strips located in other suburbs a customer could venture to; and as mentioned during the analysis of ‘the threat for new entrants’ online competition for these retail strips are also abundant. Not only that, there are other larger retail centres customers could substitute retail strips with.
5 - Intensity of Rivalry = HIGH
Intensity of rivalry is best depicted by the extent to which businesses compete for the profit of other businesses in similar industries.