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Café de Carol Csr Initiative Recommendation Report

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Café de Carol Csr Initiative Recommendation Report
|Café de Carol |
|CSR Initiative Recommendation Report |
| | |

Table of Contents
Memo 3
Executive Summary 5
Introduction 7
Analysis 10
Recommendation(s) and Conclusion: (I) 11
Recommendation(s) and Conclusion: (II) 13
Appendices: 17

Memo

To: The Chairman
From: David Chow, Director of Corporate Communications
Date: 5 November 2010
Subject: Recommendation on new corporate social responsibility program

Enclosed is the report for the recommendation of the new CSR program. It covers the overview of our current CSR programs, the analysis on the improvement area, and the recommendation of new CSR program, with implementation plan, time line and budget involved.

As the market leader in the food service and catering industry, our commitment to corporate social responsibility (CSR) is integral to the success. We should also step forward to fulfill our responsibilities as a corporate citizen and contribute to a healthy and sustainable future for our company and the society. Therefore, it is my hope that you will find this report informative and then give us the green light to kick off our new CSR program.

Please let us know if you have any comments on this report. I can be reached at 2111-2222 and by e-mail at chris.wong@cafedecoral.com.

Thank you.

[pic]
Chris Wong

Executive Summary

Café de Coral (Hong Kong) (“Café de Coral”) is one of the most popular fast food chains in Hong Kong with more than 100 restaurants.

Café de Coral’s current corporate social responsibility (CSR) strategy focuses on the 6 initiatives laid down by the Oxfarm CSR survey. However, their initiatives are vague, insufficient, piecemeal and



References: Demographic Tables, Comparative Data Charts etc)

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