Caffebene Case analysis
Case: Caffebene: Master Brewer of Growth and Global Ambition
Author(s): David Y. Choi, Byungho Kang, and Fred Kiesner
Synopsis:
This case explains the entrepreneurial journey of Sun Kwon Kim, founder and CEO of specialty coffee franchisor Caffebene. The case describes issues and challenges faced by Kim, how he decide on certain issues and problems and what are the innovative initiatives implemented by him in his business ventures.
Issues:
1. Issues and challenges of creating successful venture i.e. Coffeebene
2. Contribution of a Kim, to grow Coffebene and his traits affecting the organization
3. Strategies followed by Coffebene, it financial strength and innovative ways to address the problem
4. Environmental analysis and its utilization of Coffebene to gain success in domestic market as well as to fulfill its global ambition
Case facts:
Caffebene, after its establishment in 2008, was able to challenge market position of Starbucks, a multinational coffee brand, because of its unique and innovative strategy. Kim was able to identify gaps between service provided by existing coffee houses including Starbucks and need of local customers in Korea. Instead of following the path of a successful company (i.e. Starbucks in this case, taken as the industry benchmark), Caffebene tried to identify what are the true needs of customers in the sector.
Through extensive research of coffee consumption, linking of experience from travelling or other sources (education, competitor’s strategies, etc.), and identifying need of target customers, Kim (Caffebene) was able to see the larger picture of global business. Through the successes as well as failures of past experience, Kim had continuously improved his business idea and made it one of the promising and leading business in the country. Instead of formulating in specific and narrow goal, he focused in his means (his knowledge, skills acquired and people around him) to achieve some boarder goals which was not constant but
Author(s): David Y. Choi, Byungho Kang, and Fred Kiesner
Synopsis:
This case explains the entrepreneurial journey of Sun Kwon Kim, founder and CEO of specialty coffee franchisor Caffebene. The case describes issues and challenges faced by Kim, how he decide on certain issues and problems and what are the innovative initiatives implemented by him in his business ventures.
Issues:
1. Issues and challenges of creating successful venture i.e. Coffeebene
2. Contribution of a Kim, to grow Coffebene and his traits affecting the organization
3. Strategies followed by Coffebene, it financial strength and innovative ways to address the problem
4. Environmental analysis and its utilization of Coffebene to gain success in domestic market as well as to fulfill its global ambition
Case facts:
Caffebene, after its establishment in 2008, was able to challenge market position of Starbucks, a multinational coffee brand, because of its unique and innovative strategy. Kim was able to identify gaps between service provided by existing coffee houses including Starbucks and need of local customers in Korea. Instead of following the path of a successful company (i.e. Starbucks in this case, taken as the industry benchmark), Caffebene tried to identify what are the true needs of customers in the sector.
Through extensive research of coffee consumption, linking of experience from travelling or other sources (education, competitor’s strategies, etc.), and identifying need of target customers, Kim (Caffebene) was able to see the larger picture of global business. Through the successes as well as failures of past experience, Kim had continuously improved his business idea and made it one of the promising and leading business in the country. Instead of formulating in specific and narrow goal, he focused in his means (his knowledge, skills acquired and people around him) to achieve some boarder goals which was not constant but