Cafe Marketing Plan
Executive Summary
The purpose of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals detailed in the Andes Café and Art Lounge business plan a success.
The Andes Café will be unlike other cafes in that it will set out to introduce customers to the different flavors and aromas of South American foods in a casual non threatening environment. Furthermore, in a competitive market like the restaurant industry Andes Café hopes to set itself apart by reaching out to those foodies with a curious and discerning palate without the high prices. .It will also introduce some of the arts and sounds that make the various countries in South America unique
Marketing will play a vital role in the success of the Andes Cafe. The cafe must build a reputation around the food and art it will offer by heavily promoting itself through local television, radio, and print advertising. Marketing efforts will be in full swing by the time a potential customer enters the Andes Cafe for the first time. A strong emphasis will be put on keeping customers through our food and building an environment where customers feel as though they travelled to South America and had a great casual dining experience. We will also be focused on ensuring that we provide authentic foods and art from Argentina, Chile, Brazil, Ecuador and Colombia.
Our target markets include:
• Students from nearby universities (i.e. DePaul University)
• Business people from the downtown business centers and professional buildings.
Situation Analysis
Andes Café and Art Lounge just opened its doors for business a little over a month ago. Business is good, and customers have been impressed with our service, food and arts, but we need to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan.
Differentiating ourselves from other more traditional cafes has given us the ability to effectively compete on the food side of the
The purpose of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals detailed in the Andes Café and Art Lounge business plan a success.
The Andes Café will be unlike other cafes in that it will set out to introduce customers to the different flavors and aromas of South American foods in a casual non threatening environment. Furthermore, in a competitive market like the restaurant industry Andes Café hopes to set itself apart by reaching out to those foodies with a curious and discerning palate without the high prices. .It will also introduce some of the arts and sounds that make the various countries in South America unique
Marketing will play a vital role in the success of the Andes Cafe. The cafe must build a reputation around the food and art it will offer by heavily promoting itself through local television, radio, and print advertising. Marketing efforts will be in full swing by the time a potential customer enters the Andes Cafe for the first time. A strong emphasis will be put on keeping customers through our food and building an environment where customers feel as though they travelled to South America and had a great casual dining experience. We will also be focused on ensuring that we provide authentic foods and art from Argentina, Chile, Brazil, Ecuador and Colombia.
Our target markets include:
• Students from nearby universities (i.e. DePaul University)
• Business people from the downtown business centers and professional buildings.
Situation Analysis
Andes Café and Art Lounge just opened its doors for business a little over a month ago. Business is good, and customers have been impressed with our service, food and arts, but we need to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan.
Differentiating ourselves from other more traditional cafes has given us the ability to effectively compete on the food side of the