Cafe Coffee Day Part 1

Topics: Vertical integration, Coffea arabica, Tour de Georgia Pages: 3 (572 words) Published: August 3, 2013
This article has multiple issues. Please help improve it or discuss these issues on the talk page. This article relies largely or entirely upon a single source. (April 2012) This article appears to be written like an advertisement. (April 2012) This article may contain improper references to self-published sources. (April 2012) Cafe Coffee Day

Coffee Day logo
Retail coffee and tea
Retail beverages
HeadquartersBangalore, Karnataka, India
Number of locations1481
Key peopleV. G. Siddhartha, Founder and Director[1]
RevenueIncrease US$450 million
SubsidiariesCoffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,500 acres (4249 ha). The land value of the plantations is US$250–300 million.[2] It is the largest producer of Arabica beans in Asia. Apart from this, the group also sources coffee from 11,000 small growers. ABCTCL is one of India’s leading coffee exporters with clients across USA, Europe and Japan. Contents [hide]

1 Logo
1.1 Vertical integration
2 Outlets
2.1 International outlets
2.2 Café Emporio
3 Divisions
4 Awards
5 Footnotes
6 External links
Logo[edit source | editbeta]
Original logo
The first Café Coffee Day logo was a bright red cube with a green stroke above ‘e’ in ‘Café Coffee Day’. The word ‘Café’ was made to appear dominant to indicate Café Coffee Day’s introduction of ‘Coffee culture’ in India. The font used for ‘Café’ is called SLURRY – the font looks as though the letters have congealed or coagulated out of liquid. The current logo includes a dialogue box which highlights the connection between 'coffee' and 'conversations.' This logo also reflects their current tag line, "A lot can happen...
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