Cae Study

Powerful Essays
PROJECT FEASIBILITY COURSE INDIVIDUAL ASSIGNMENT CASE STUDY REPORT

 You will have to answer 3 independent questions (for a total of 10 points)

Last name: First Name: Student ID: Date:

_________________________________ _________________________________ _________________________________ _________________________________

1

CASE STUDY: Clean Edge Razor: New Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge’s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave1. Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal. Paramount had decided to launch this technologically advanced introduction into the women’s market following soon after. As Stuart Quimby, director of Paramount’s U.S. Grooming Division, left the observation room, he asked Randall to provide a recommendation to the

You May Also Find These Documents Helpful

  • Better Essays

    Cae Study

    • 1207 Words
    • 5 Pages

    Case Study Liberty University Multicultural Issues in Human Services – HSER 509 Dr. Katz December 2, 2012 CLIENT AND CULTURE In this case study I will explore certain possible dynamics related to culture and ethnicity that have been reported in relation to the psychology of Mexican Americans as well as other immigrant communities. Cristal is a 16-year-old Mexican American female. Cristal seems to be experiencing some distress…

    • 1207 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Cae Study Questions

    • 674 Words
    • 3 Pages

    Case study questions Unless otherwise stated, all questions pertain specifically to the case study time period and do not require students to present current material. However, current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned…

    • 674 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Goat Cae

    • 432 Words
    • 2 Pages

    CAE stands for Caprine Arthritis Encephalitis. It is a virus that affects goats and not humans. Goats pass CAE to each other via infected colostrum, milk, or blood. It is not passed from feces, breeding, or sharing food and water.(CAE) is a member of the small ruminant lentiviruses which may lead to chronic disease of the joints, and on rare occasions, encephalitis in goat kids less than six months of age. The CAE virus is intimately associated with white blood cells; therefore, any body secretions…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cad/Cam/Cae

    • 2091 Words
    • 9 Pages

    CAD/CAM/CAE RAVI LALWANI M.TECH 2nd SEM MECHANICAL ENGINEERING DEPARTMENT C.S.I.T, DURG ravi9102@gmail.com ABSTRACT CAD/CAM, which embodies the…

    • 2091 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Cae Exam

    • 4810 Words
    • 20 Pages

    CAMBRIDGE E X A M I N AT I O N S , C E RT I F I C AT E S & D I P L O M A S CAE ENGLISH PA P E R 1 C E R T I F I C AT E I N A D VA N C E D S A M P L E PA P E R S English as a Foreign Language PA P E R 1 R E A D I N G S A M P L E PA P E R 2 FIRST TEXT/QUESTIONS 1–17 Answer questions 1–17 by referring to the newspaper article about travel guide books on page 3. Indicate your answers on the separate answer sheet. For questions 1–17, answer by choosing from the list (A–G) on the…

    • 4810 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Essay for CAE

    • 1810 Words
    • 6 Pages

    Parents should be punished for offences committed by their children. Nowadays hardly a week goes by without another report of some crime appearing in the media. What is more, the amount of youngsters under fifteen who break the law is growing rapidly. In terms of this, the issue of whether parents should receive punishment for offences committed by their children assumes ever greater importance. No one will dispute that one of the main features of this problem is responsibility. By punishing parents…

    • 1810 Words
    • 6 Pages
    Good Essays
  • Good Essays

    CAE Guideline

    • 1840 Words
    • 8 Pages

    GUIDELINE TO COMPOSITION WRITING – FOR B1/B2/C1 CLASSES A. PARTS OF A COMPOSITION INTRODUCTION PARAGRAPH The introduction paragraph is the first paragraph of your essay. It introduces the main idea of your essay. A good opening paragraph captures the interest of your reader and tells why your topic is important. To write this paragraph: 1. Write the thesis statement. The main idea of the essay is stated in a single sentence called the thesis statement. You must limit your entire…

    • 1840 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Article Example Cae

    • 347 Words
    • 2 Pages

    a good timetable is always very useful to manage properly your studies, this will avoid the accumulation of stress. Doing physical exercise is also very useful to deal with stress, at University I was in the rowing team, the effort I put on every training helped me to eliminate the stress from the body, that also helped me to sleep better, as consequence during the day I felt happier and full of energy to deal better with my studies. Even so, there are many cases and it always depends on the nature…

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cae Top Tips

    • 52800 Words
    • 212 Pages

    Preface This handbook is for anyone who is preparing candidates for the Certificate in Advanced English examination (CAE). The introduction gives an overview of CAE and its place within Cambridge ESOL. This is followed by a focus on each paper and includes content, advice on preparation and example papers. Further information on the examination will be issued in the form of: • regular update bulletins • an extensive programme of seminars and conference presentations. If you require additional CDs…

    • 52800 Words
    • 212 Pages
    Powerful Essays
  • Powerful Essays

    H&M Cae

    • 599 Words
    • 3 Pages

    Assignment # 1 Roll# 10126006 Name: Awais Nawaz TSCM APT-304 Tasks 1. Identify Products range they deal in H&M brand deals in: • Assecories • Suitning for women& men • High volume fashion basics for men&women • Swimwear • Nightwear • Underwear • Ladies Footwear • Cosmetics • Childrenwear • Children apparel 2. Identify Customers (Consumers) H&M brand’s customers are: • Men • Women • Teenagers • Children 3. Identify Means of Competition (Why will consumer buy the products??) H&M retail stores…

    • 599 Words
    • 3 Pages
    Powerful Essays