Cadbury Scweppes Swot and Environments
NZ Chocolate and confectionary industry
7/31/2012
Assignment 1 Task 3
Annelize Vermeulen
Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3 Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9 Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12 Employees: 12 Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers: 13 Shareholders and investors: 14 Government: 14 Media: 14 Sponsors and Charity organisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly popping candy beanies chocolate to South Africa and Germany: 17 Geographic: 17 Demographic: 17 Psychographic: 19 Motives 19 Lifestyles 19 Behavioural: 19 Occasion 20 Readiness to buy the product 20 Benefits 20 Attitude 21 Marketing Cadbury Milkybar chocolate to New Zealand and Saudi Arabia: 21 Geographic: 21 Demographic: 22 Psychographic: 23 Motives 23 Lifestyles 23 Behavioural: 24 Occasion 24 Readiness to buy the product 24 Benefits 24 Attitude 25 Targeting strategy for a selected product in Cadbury: 25 Undifferentiated marketing 25 Differentiated marketing strategy 25 Concentrated Marketing 26 Buyer behaviour- Influence on marketing activities 26 Step 1: Need recognition 26 Step 2: Identification and evaluation of alternatives 26 Step 3: Purchase decision 26 Step 4 Post purchase behaviour 26 Scenario 1: 26 Scenario 2: 27 Scenario 3: 27 Positioning matrix of Cadbury products vs. Competitors 28 Plan marketing mixes for 2 different segments in consumer markets: 29 Business marketing approaches of Cadbury: 30 B2B 30 Market structure and demand: 31 Nature of buying unit: 31 Type of decisions and decision process: 32 International marketing: 33 Political
7/31/2012
Assignment 1 Task 3
Annelize Vermeulen
Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3 Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9 Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12 Employees: 12 Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers: 13 Shareholders and investors: 14 Government: 14 Media: 14 Sponsors and Charity organisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly popping candy beanies chocolate to South Africa and Germany: 17 Geographic: 17 Demographic: 17 Psychographic: 19 Motives 19 Lifestyles 19 Behavioural: 19 Occasion 20 Readiness to buy the product 20 Benefits 20 Attitude 21 Marketing Cadbury Milkybar chocolate to New Zealand and Saudi Arabia: 21 Geographic: 21 Demographic: 22 Psychographic: 23 Motives 23 Lifestyles 23 Behavioural: 24 Occasion 24 Readiness to buy the product 24 Benefits 24 Attitude 25 Targeting strategy for a selected product in Cadbury: 25 Undifferentiated marketing 25 Differentiated marketing strategy 25 Concentrated Marketing 26 Buyer behaviour- Influence on marketing activities 26 Step 1: Need recognition 26 Step 2: Identification and evaluation of alternatives 26 Step 3: Purchase decision 26 Step 4 Post purchase behaviour 26 Scenario 1: 26 Scenario 2: 27 Scenario 3: 27 Positioning matrix of Cadbury products vs. Competitors 28 Plan marketing mixes for 2 different segments in consumer markets: 29 Business marketing approaches of Cadbury: 30 B2B 30 Market structure and demand: 31 Nature of buying unit: 31 Type of decisions and decision process: 32 International marketing: 33 Political
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