Cadbury Schweppes Plc

Powerful Essays
Table of Contents

1.1 Company’s Introduction 2
1.2 Mission Statement 3 2.1 Outline of Report 4 3.1 Marketing Report for Cadbury
Schweppes
3.2 Current Market Analysis 5-7
3.3 BCG Matrix 8-9
3.4 Igor Ansoff Matrix 10-11
3.5 SWOT Analysis 12-13
3.6 Product Life Cycle 14-15
3.7 Porter’s Generic Model 16-17
3.8 Marketing Mix 18-20

4.1 Evaluation and Recommendation 21-23

5.1 Research, references and bibliography 24

Cadbury Schweppes Plc.

Cadbury Schweppes is one of the biggest beverage and confectionery companies in the world. With a history stretching back over 200 years, today Cadbury Schweppes’s products are enjoyed in almost every country around the world.

Their heritage starts back in 1783 when Jacob Schweppes perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1824, John Cadbury opened in Birmingham selling cocoa and chocolate. These two great household names merged in 1969 to form Cadbury Schweppes plc.

The products of Cadbury include brands such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett. The company employs over 70,000 people. Concentrating on the core brands in beverages and confectionery since the 1980s, the company has strengthened their portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up and Snapple.

Cadbury’s Mission Statement:

Source: www.cadburyschweppes.com/EN/AboutUs/PurposeValues/ Cadbury Schweppes Plc.
Marketing Report

I. Current Marketing Situation
Benchmarking against the competitors and
Assessing the dimension of competition

II. Analysis of current situation
Boston Consultancy Group Approach
Igor Ansoff’s Growth Strategies
SWOT analysis

III. The Product Life Cycle

IV. Porter’s Generic



References: Kotler. P, 2005, Principles of Marketing Wickham. P, 2006, Strategic Entrepreneurship 4th Edition http://www.mindtools.com/pages/article/newSTR_82.htm http://www.cadbury.co.uk/home/Pages/home.aspx http://www.cadbury.com/Pages/Home.aspx www.cadburyschweppes.com/EN/AboutUs/PurposeValues/ http://www.researchandmarkets.com/reports/39940/the_global_confectionery_market_trends_and.htm http://www.mindtools.com/pages/article/newSTR_82.htm http://www.valuebasedmanagement.net/methods_bcgmatrix.html http://www.researchandmarkets.com/reports/the_global_confectionery_market_trends_and.htm

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