Cadbury India Social Respponsibility
Topics: Management, Ethics, Business ethics, Morality, Marketing, Strategic management / Pages: 9 (2153 words) / Published: Feb 20th, 2012

Ethical business practices
This goal clearly states Cadbury Schweppes' responsibilities and recognises that what it does as a business impacts on communities and the lives of consumers. Cadbury Schweppes takes its corporate social responsibility agenda seriously. As such it is a member of organisations like Business in the Community, International Business Leaders Forum and the Institute of Business Ethics. These organisations seek to improve the impact companies have on society. A key part of the Cadbury Schweppes approach to business lies in its ethical behaviour and close relationship with its stakeholder groups. As a company it believes that: “Respecting human rights and trading ethically is fundamental to the way we work, not just within our owned and operated businesses but also in how we interact with our wider value chain.*” In ‘Our Business Principles’ Cadbury Schweppes continues: “We believe that good ethics and good business go together naturally, to produce the best long term results for all our stakeholders.”
The Stakeholders
Shareowners Suppliers Employees

Ethical behaviour and corporate social responsibility can bring significant benefits to a business. For example, they may:

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attract customers to the firm’s products, thereby boosting sales and profits make employees want to stay with the business, reduce labour turnover and therefore increase productivity attract more employees wanting to work for the business, reduce recruitment costs and enable the company to get the most talented employees attract investors and keep the company’s share price high, thereby protecting the business from takeover.

Introduction
1

Unethical behaviour or a lack of corporate social responsibility, by comparison, may damage a firm’s reputation and make it less appealing to stakeholders. Profits could fall as a result. Along with good corporate governance, ethical behaviour is an integral part of everything that Cadbury Schweppes does. Treating

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