Cadbury Diary Milk Interim Report
CADBURY DAIRY MILK Marketing Management
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1 Project Interim Report
DATE
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20 July
2013
CADBURY DAIRY MILK Marketing Management
-
1 Project Interim Report
DATE
-
20 July
2013
Overview of the Chocolate Industry The global chocolate manufacturing industry is one such industry that survived the recession without much impact on sales. In spite of falling disposables incomes in many countries along with the volatility in commodity prices, the global chocolate industry continues to grow. In fact, in the years to 2017, revenues from the global chocolate industry are expected to grow at a rate of over 2%. With chocolate production shifting towards the growing region of South East Asia, countries such as India and China are emerging as markets with great potential for major chocolate manufacturers. Meanwhile in already mature markets such as the United States, Australia, the UK and others, the leading trend emerging is that of innovative products such as organic and natural chocolates. Kraft Foods, Nestle, Hershey’s, Mars Inc., Hershey and others are some of the leading players in the global chocolate manufacturing industry and account for a majority of the industry in terms of market share.
In the coming years, the global chocolate manufacturing industry is expected to grow at a steady rate, though growth in mature markets is likely to slow down while growth will be driven by sales from South East Asia, Latin America as well as Russia.
The Indian Chocolate Industry Indian Chocolate Industry as of today is dominated by two companies, both multinationals. The market leader is Cadbury with a lion 's share of almost 70%. The company 's brands like Five Star, Gems, Eclairs, Perk and Dairy Milk are leaders in their segments. Until the early 90 's, Cadbury had a market share of over 80 %, but its party was spoiled when
-
1 Project Interim Report
DATE
-
20 July
2013
CADBURY DAIRY MILK Marketing Management
-
1 Project Interim Report
DATE
-
20 July
2013
Overview of the Chocolate Industry The global chocolate manufacturing industry is one such industry that survived the recession without much impact on sales. In spite of falling disposables incomes in many countries along with the volatility in commodity prices, the global chocolate industry continues to grow. In fact, in the years to 2017, revenues from the global chocolate industry are expected to grow at a rate of over 2%. With chocolate production shifting towards the growing region of South East Asia, countries such as India and China are emerging as markets with great potential for major chocolate manufacturers. Meanwhile in already mature markets such as the United States, Australia, the UK and others, the leading trend emerging is that of innovative products such as organic and natural chocolates. Kraft Foods, Nestle, Hershey’s, Mars Inc., Hershey and others are some of the leading players in the global chocolate manufacturing industry and account for a majority of the industry in terms of market share.
In the coming years, the global chocolate manufacturing industry is expected to grow at a steady rate, though growth in mature markets is likely to slow down while growth will be driven by sales from South East Asia, Latin America as well as Russia.
The Indian Chocolate Industry Indian Chocolate Industry as of today is dominated by two companies, both multinationals. The market leader is Cadbury with a lion 's share of almost 70%. The company 's brands like Five Star, Gems, Eclairs, Perk and Dairy Milk are leaders in their segments. Until the early 90 's, Cadbury had a market share of over 80 %, but its party was spoiled when
References: http://www.indianmirror.com/indian-industries/chocolate.html www.cadburyindia.com/ http://en.wikipedia.org/wiki/Cadbury_Dairy_Milk http://www.mondelezinternational.com/in/en/brands/chocolate