Preview

Cadbury Dairy Milk

Powerful Essays
Open Document
Open Document
1077 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cadbury Dairy Milk
Cadbury Dairy Milk Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic!
Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for consumers across India, the word Cadbury has become synonymous with chocolate. CDM remains at the top of the Indian chocolate market not only because of its most delicious, best tasting chocolate but also because of its memorable communication.
Our Advertising:
In the early days, the brand had a huge fan following among kids. In order to build stronger appeal among older age groups, the brand re-positioned itself through the classic ‘Real Taste of Life’ campaign in 1994. The campaign positioned Cadbury Dairy Milk as the chocolate that awakened the little child in every grown up and very soon, both teenagers and adults, were hooked on to this bar of pure magic.
With the launch of the Rs. 5 pack in 1998, CDM became more affordable and hence more accessible for the masses. The ensuing positioning of ‘Khaane Waalon ko khaane ka Bahana Chhayie’ made consumption into a joyful, social occasion.
In 2004, the `Kuch Meetha Ho Jaaye’ campaign was launched, seeking to increase CDM consumption by making it synonymous with traditional sweets (Mithai). With Amitabh Bachchan as the face and voice of the brand, the campaign went on to become a huge success. People could relate to the commercials that were aired to promote Cadbury Dairy Milk. How many can forget the `Pappu Pass Ho Gaya’ commercial? The country cheered on as Pappu fell in love in the Pappu Love Test commercial. Then came`Miss Palampur’ and the country celebrated the beauty pageant with a difference. The`Kenya’ commercial that was aired in 2008 celebrated the spirit of cricket and that of true sportsmanship. In 2009, we aired another commercial under the `Kuch Meetha Ho Jaaye’ platform, called the `Pay Day’

You May Also Find These Documents Helpful

  • Powerful Essays

    Cadbury dairy milk

    • 2514 Words
    • 8 Pages

    Cadbury is a British multinational confectionery company owned by mondolez international. It is the second largest confectionery brand in the world after Wrigley’s . Cadbury is headquartered in Uxbridge in Greater London and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Crème Egg, and the Roses selection box. They work around with 35000 internal and external suppliers. They employ around 50000 people.…

    • 2514 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Cadbury is a company with a long history in Australia and a passionate commitment to making everyone feel happy.…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cadbury

    • 4124 Words
    • 17 Pages

    This term paper was done to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. This project provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own.…

    • 4124 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Cadburys Swot and Pestle

    • 1316 Words
    • 6 Pages

    Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand.…

    • 1316 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Evs Project

    • 613 Words
    • 3 Pages

    Cadbury produced milk chocolates byusing the high quality of cocoa bean and the taste has still remained the same whichhas…

    • 613 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Cadbury’s India is the market leader in Chocolate Confectionery business with a market share of over 70%.[56] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list.…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cadbury

    • 2618 Words
    • 11 Pages

    Cadbury is a British confectionery company owned by Mondelēz International and is the industry's second-largest globally after Mars, Incorporated.[2]Cadbury was established in Birmingham by John Cadbury in 1824, who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers good living conditions.…

    • 2618 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    These advertisements show that Cadbury is eaten whenever there is something special happening in life. So if the person scores a century in cricket or the old men win the football match or when the girl is about to get married, she is shown to be celebrating that with a Cadbury.…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Brand Updates- Dairy Milk

    • 289 Words
    • 2 Pages

    Cadbury's Dairy Milk has recently launched a new campaign " Shubh Aarambh" ( meaning Auspicious Beginning ). The campaign is the refined version of the earlier Payday campaign which evoked mixed response from the Ad analysts and consumers.…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Choclate

    • 445 Words
    • 2 Pages

    Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products.…

    • 445 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Cadbury Digestives

    • 476 Words
    • 2 Pages

    3. Cadbury made use of the ‘chocoholic’ segment to design its advertising campaign by stimulating a positive feeling for the brand. Through research, Cadbury discovered that chocoholics want to enjoy chocolate free of guilt, and based on this information they created an advert that displayed happy women enjoying their digestive chocolate to deliver their message and create a positive brand attitude.…

    • 476 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nahid

    • 439 Words
    • 2 Pages

    In this ad Cadbury has promoted their Dairy Milk not only as chocolate but also as desert. Chocolate are mostly targeted to teen age people but in this it shows that Dairy Milk is for all age of people.…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Cadbury Dairy Milk 2012

    • 3261 Words
    • 13 Pages

    Cadbury was the biggest player in the chocolate market in India with nearly 65% share of the category and Cadbury Dairy Milk (CDM) its…

    • 3261 Words
    • 13 Pages
    Good Essays
  • Good Essays

    work

    • 396 Words
    • 2 Pages

    The company is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box.…

    • 396 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Cadburys dairy milk was first launched in 1905 and still a market leader today. Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand.…

    • 5164 Words
    • 21 Pages
    Good Essays