Cadbury Assignment 2
Background of Cadbury
John Cadbury established Cadbury in 1824 in Birmingham. From the start of Cadbury was involved in trading of coffee and tea. In 1866, the introduction of a new processing technique was the turning point for the Cadbury business, resulting launch of ‘Cadbury Cocoa Essence’, is the first pure cocoa in the UK. From making that Cocoa Essence, they had quite a lot of cocoa butter left over, and that’s why Cadbury start to used it to make bars of chocolate. In 19’s century, Cadbury had attracted more customers to try their products as Cadbury start to stared advertising outdoors and in the press of news. William Cadbury formed the first logo of Cadbury in 1905, and it can make sure the customers knew what company made those products. And then they begin to invest in more advertising and trying to make their products as big as they can. Since 2010, Kraft Foods currently own Cadbury. Cadbury is now operated in more then fifty countries worldwide and there headquarter is located in Uxbridge, London, United Kingdom. Cadbury is a global company now which is located in many counties like New Zealand, India and Canada, and that are the business, which manufacture chocolate in a different ways like chocolate bars, cakes and ice cream.
4Ps marketing mix of Cadbury
Product of Cadbury - Cadbury has a plant product lineup. A company may have one or two cash cow, but there are a few with the lion Cadbury's market share. Some business is Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuits segment is the premium Oreo. In beverages there is bournvita, which again is one of the leaders in milk additives. Halls as a mouth freshener as well as a remedy during cold is used across India. Thus, with a strong lineup of such products, Cadbury, the chocolate industry is bound to lead. Because of its products, leading Cadbury chocolate products around the world, with a presence in all seven continents.
Price of Cadbury - This is an important part
John Cadbury established Cadbury in 1824 in Birmingham. From the start of Cadbury was involved in trading of coffee and tea. In 1866, the introduction of a new processing technique was the turning point for the Cadbury business, resulting launch of ‘Cadbury Cocoa Essence’, is the first pure cocoa in the UK. From making that Cocoa Essence, they had quite a lot of cocoa butter left over, and that’s why Cadbury start to used it to make bars of chocolate. In 19’s century, Cadbury had attracted more customers to try their products as Cadbury start to stared advertising outdoors and in the press of news. William Cadbury formed the first logo of Cadbury in 1905, and it can make sure the customers knew what company made those products. And then they begin to invest in more advertising and trying to make their products as big as they can. Since 2010, Kraft Foods currently own Cadbury. Cadbury is now operated in more then fifty countries worldwide and there headquarter is located in Uxbridge, London, United Kingdom. Cadbury is a global company now which is located in many counties like New Zealand, India and Canada, and that are the business, which manufacture chocolate in a different ways like chocolate bars, cakes and ice cream.
4Ps marketing mix of Cadbury
Product of Cadbury - Cadbury has a plant product lineup. A company may have one or two cash cow, but there are a few with the lion Cadbury's market share. Some business is Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuits segment is the premium Oreo. In beverages there is bournvita, which again is one of the leaders in milk additives. Halls as a mouth freshener as well as a remedy during cold is used across India. Thus, with a strong lineup of such products, Cadbury, the chocolate industry is bound to lead. Because of its products, leading Cadbury chocolate products around the world, with a presence in all seven continents.
Price of Cadbury - This is an important part